There are currently 1309 Research Documents/Articles and Case Studies Available

Date Title Document Source Publication Pay/Freesort descending
3/2012 The Power of "Like": How Brands Reach (and Influence) Fans Through Social-Media Marketing Research Journal of Advertising Research $
9/2016 Brief: TV Planning Goes Data-Driven And Audience-Based Research Forrester $
12/2013 Strategic Road Map for Creating a Convenient Commerce Experience Research Gartner $
3/2013 Case Study: Emirates Uses Customer Journey Maps To Keep The Brand On Course Research Forrester Report $
11/2013 Extreme trust: the new competitive advantage Research Strategy & Leadership $
9/2016 The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework Research International Journal of Research in Marketing $
9/2011 Direct-Response Bookselling: How it Died, Why it is Alive Again, and Why it will Become Even More Important in the Future Research Publishing Research Quarterly $
11/2015 BIA/Kelsey's U.S. Local Advertising Forecast for 2016 Research BIA/Kelsey $
7/2014 The Social Technographics® Intensity Matrix Drives Tactical Success Research Forrester $
4/2014 Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things Research Personal and Ubiquitous Computing $
10/2016 How Analytics Drives Customer Life-Cycle Management Research Forrester $
2/2016 Market Trends: The Impact of Mobile Device Proliferation on Consumer Research Research Gartner $
4/2015 Millennials and Social Media: Gauging How Facebook and Other Networks Fit in Their Lives Research eMarketer $
5/2016 Understanding Customer Experience throughout the Customer Journey Research Journal of Marketing $
12/2015 Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension Research International Journal of Research in Marketing $