There are currently 1309 Research Documents/Articles and Case Studies Available

Date Title Document Sourcesort ascending Publication Pay/Free
1/2011 The Attribution Readiness Self-Test Research Forrester $
5/2012 Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy Research Business Horizons $
3/2012 EXQ: a multiple-item scale for assessing service experience Research Journal of Service Management $
9/2017 2017 Push Notifications Best Practices Research Loyalytics Free
10/2011 Going Mobile?: Smartphone marketing efforts just make sense Research Marketing Health Services $
6/2013 The effects of mailing design characteristics on direct mail campaign performance Research International Journal of Research in Marketing Free
5/2017 The CMO Solution Guide: Why Customer Identity Matters for Great Customer Experiences Research Signal Free
9/2012 The Always Addressable Customer Research Forrester Free
10/2013 The Four Attributes of Customer Engagement Research Gartner $
3/2015 ‘The solid gold mailbox': direct mail and the changing nature of buying and selling in the postwar United States Research History of Retailing and Consumption Free
2/2017 2017 Mobile Wallet Playbook:"Engaging the Other 80%" Research 3Cinteractive Free
6/2019 Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content Research SSRN Free
1/2015 Sailing the seven C ' s of blog marketing: understanding social media and business impact Research Marketing Intelligence & Planning $
6/2014 Mapping customer journeys in multichannel decision-making Research Journal of Direct, Data and Digital Marketing Practice Free
7/2015 Using Mobile Geoconquesting to Steal Customers From Competitors Research Gartner $