There are currently 1281 Research Documents/Articles and Case Studies Available

Datesort ascending Title Document Source Publication Pay/Free
3/2012 Bridging the gap between brand strategy and customer experience Research Managing Service Quality $
3/2012 Personalized mobile advertising: Its key attributes, trends, and social impact Research Technological Forecasting and Social Change $
3/2012 If you love something, let it go mobile: Mobile marketing and mobile social media 4×4 Research Business Horizons $
3/2012 Customer Journey Mapping as an Advocacy Tool for Disabled People: A Case Study Research Social Marketing Quarterly $
3/2012 How Much Is Too Much? The Collective Impact of Repetition and Position In Multi-Segment Sports Broadcast Research Journal of Advertising Research $
3/2012 Is An Advertisement Worth The Paper It's Printed on? The Impact of Premium Print Advertising On Consumer Perceptions Research Journal of Advertising Research $
3/2012 The B2B Interactive Brand Ecosystem Research Forrester $
3/2012 Value Propositions and Marketing Objectives Research Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor, Second Edition $
3/2012 The Power of "Like": How Brands Reach (and Influence) Fans Through Social-Media Marketing Research Journal of Advertising Research $
3/2012 EXQ: a multiple-item scale for assessing service experience Research Journal of Service Management $
2/2012 How Analytics Helps Consumer Goods Brand Managers With Marketing Mix Modeling Research Gartner $
2/2012 US Financial Services Lead Interactive Marketing Spending Research Forrester $
1/2012 Customer Journey: Driving income and growth in tough markets Research Martin Wright Associates Free
1/2012 Moving targets and experiments: One publisher's mobile journey Research Information Services & Use Free
1/2012 The Britney Spears universe: Social media and viral marketing at its best Research Business Horizons $