There are currently 1299 Research Documents/Articles and Case Studies Available

Datesort ascending Title Document Source Publication Pay/Free
5/2012 Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing Research Journal of Interactive Marketing $
5/2012 Making The Case For Interactive Attribution In Your Organization Research Forrester Report $
5/2012 Transmedia Is Changing the Nature of Storytelling Across the Media Landscape Research Gartner $
5/2012 Key trends in environmental advertising across 30 years in National Geographic magazine Research Public Understanding of Science $
5/2012 To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance Research GfK-Marketing Intelligence Review Free
5/2012 What To Look For When Hiring Consultants To Help With Customer Journey Maps Research Forrester Report $
5/2012 Boost Your Content Ecosystem With Video Research Forrester $
5/2012 Social Media Amplifies Your B2B Buyers' Experiences Research Forrester $
5/2012 How Social Media Is Changing Brand Building Research Forrester $
5/2012 Listening Metrics That Matter Research Forrester $
5/2012 Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy Research Business Horizons $
4/2012 Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns Research 21st International Conference on World Wide Web $
4/2012 The Facebook Factor Research Forrester $
4/2012 TurboTax Tries Direct Response Television… Again Research International Journal of Integrated Marketing Communications Free
4/2012 Consumer Retailer Preference and Facebook: Friends or Foes Research International Journal of Integrated Marketing Communications Free