There are currently 1309 Research Documents/Articles and Case Studies Available

Date Title Document Source Publicationsort descending Pay/Free
3/2012 Personalized mobile advertising: Its key attributes, trends, and social impact Research Technological Forecasting and Social Change $
12/2012 Neuromarketing: Understanding Customers' Subconscious Responses to Marketing Research Technology Innovation Management Review Free
1/2015 CMO Solution Guide: Demystifying Omnichannel Marketing to Create a Winning Strategy for CMOs Research The CMO Solution Guide Free
9/2018 Fender blasts digital airwaves with hyper-targeted paid social, video and display campaign Research The Drum Free
11/2016 The path to 2020: Marketers seize the customer experience Research The Economist Intelligence Unit Free
3/2019 The Power Of Customer Context Research The Enterprise Marketing Technology Playbook For 2019 $
1/2012 THE EVOLUTION OF SOCIAL MEDIA AS A MARKETING TOOL FOR ENTREPRENEURS Research The Entrepreneurial Executive $
3/2016 2016 State of Marketing — 55 Important Business Findings Research The Huffington Post Free
5/2015 Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework Research The International Journal of Tourism Research Free
2/2013 The Use of Social Media for Artist Marketing: Music Industry Perspectives and Consumer Motivations Research The International Journal on Media Management $
10/2014 Social Media Marketing: A Myth or a Necessity Research The Journal of Applied Business and Economics Free
7/2011 Fans, Friends, and Followers: Social Media in the Retailers' Marketing Mix Research The Journal of Applied Business and Economics Free
7/2015 The role of digital channels in industrial marketing communications Research The Journal of Business & Industrial Marketing $
7/2015 Antecedents of social media B2B use in industrial marketing context: customers' view Research The Journal of Business & Industrial Marketing $
6/2012 Return on relationships: conceptual understanding and measurement of mutual gains from relational business engagements Research The Journal of Business & Industrial Marketing $

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