There are currently 1309 Research Documents/Articles and Case Studies Available

Date Title Document Source Publicationsort descending Pay/Free
9/2016 Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging, and Improve Public Health Campaigns Research Social Marketing Quarterly $
12/2012 Comparing Two Direct Mail Strategies to Sell Native Plants in a Campaign to Promote Natural Lake Shorelines Research Social Marketing Quarterly Free
3/2012 Customer Journey Mapping as an Advocacy Tool for Disabled People: A Case Study Research Social Marketing Quarterly $
10/2014 Mapping the Customer Journey: A Graph-Based Framework for Online Attribution Modeling Research Social Science Research Network Free
8/2012 Comparative Effectiveness of Radio, Print and Web Advertising Research Social Science Research Network Free
6/2019 21 Stats That Prove Your Brand Needs More User Generated Content Research SocialToaster Free
7/2012 Using Humor in Advertising: When Does it Work? Research Southern Business Review $
8/2017 The Big Rewards of Email Deliverability Research Sparkpost Free
9/2012 Social Media and Sports Marketing: Examining the Motivations and Constraints of Twitter Users Research Sport Marketing Quarterly $
1/2018 Social Strategies for Retail Research Sprinklr Free
10/2017 The Customer-First Future of Marketing Research Sprinklr Free
6/2019 User Generated Content: 5 Steps to Turn Customers Into Advocates Research Sprout Social Free
6/2019 Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content Research SSRN Free
1/2018 The 2017 Consumer Content Report: Influence in the Digital Age Research Stackla Free
2/2015 2015 State of Digital Marketing Research State of Digital Marketing Free

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