There are currently 1309 Research Documents/Articles and Case Studies Available

Date Title Document Source Publication Pay/Freesort descending
5/2015 Executive Q&A: Five Key Questions To Kick Off Your Mobile Video Advertising Strategy Research Forrester $
3/2013 Using the customer journey to road test and refine the business model Research Strategy & Leadership $
10/2016 Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength Research Journal of Retailing $
5/2013 The Impact of Ad Tech on Digital Marketing Operations Research Gartner $
4/2014 The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries Research International Journal of Information Management $
7/2011 How Listening Informs Campaign Management Research Forrester $
11/2012 2013 Planning Brief: Listen To Customers, Engage With Influencers Research Forrester $
3/2012 Value Propositions and Marketing Objectives Research Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor, Second Edition $
9/2014 Avoid the Shiny-Object Syndrome in Your Mobile Marketing Strategy Research Gartner $
4/2015 Tweets, hashtags and virality: Marketing the Affordable Care Act in social media Research Journal of Direct, Data and Digital Marketing Practice $
12/2015 How to wow with service innovation: Trend-spotting approach to unique lifestyles Research Strategic Direction $
12/2018 Customer lifetime network value: customer valuation in the context of network effects Research Electronic Markets $
12/2013 Optimization of the annual planning of targeted offers in direct marketing Research The Journal of the Operational Research Society $
2/2015 Fix The Data Problems That Destroy Your Customer Effectiveness Research Forrester Report $
7/2012 An Evolutionary Road Map to Winning with Social Media Marketing Research Marketing Research $