There are currently 1309 Research Documents/Articles and Case Studies Available

Datesort ascending Title Document Source Publication Pay/Free
12/2012 Audience As Product: Identifying Advertiser Preferences Research Journal of Media Business Studies $
11/2012 The relative performance of TV sponsorship versus television spot advertising Research European Journal of Marketing $
11/2012 Win The Social Marketing Measurement Game Research Forrester $
11/2012 Advertising effects vs. consumer consciousness - Results of an empirical study Research Periodica Polytechnica. Social and Management Sciences Free
11/2012 Organize For The Always Addressable Customer Research Forrester $
11/2012 Marketing Essentials: Strategic Options for MSP Growth in BPO and Application Services Research Gartner $
11/2012 What works where in B2B digital marketing Research Journal of Direct, Data and Digital Marketing Practice $
11/2012 2013 Planning Brief: Listen To Customers, Engage With Influencers Research Forrester $
11/2012 "Owner" And "Sponsor" B2B Community Success Metrics Research Forrester $
10/2012 What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Impact Performance of Marketing Mix Activities? Research Journal of Marketing Free
10/2012 MOBILE PHONE APPLICATIONS AS INNOVATIVE MARKETING TOOLS FOR HOTELS Research International Journal of Organizational Innovation (Online) Free
10/2012 Understanding the role of social media in bank marketing Research Marketing Intelligence & Planning $
10/2012 Using Gamification to Take Engagement a Step Further in Consumer Goods Manufacturing Research Gartner $
10/2012 Develop Content Capabilities Now Research Forrester $
9/2012 The Email Marketing Scorecard Research Forrester $