There are currently 1309 Research Documents/Articles and Case Studies Available

Datesort ascending Title Document Source Publication Pay/Free
9/2011 Direct-Response Bookselling: How it Died, Why it is Alive Again, and Why it will Become Even More Important in the Future Research Publishing Research Quarterly $
9/2011 Shopper Marketing Breaks Out Of The Store Research Forrester $
9/2011 Use Social Intelligence To Improve Email Marketing Success Research Forrester $
9/2011 Market Trends: Social Media and Gamification Developments in Television Broadcasting Research Gartner $
8/2011 Measuring the Lifetime Value of Customers Acquired from Google Search Advertising Research Marketing Science Free
8/2011 Personas Require Regular Updates Research Forrester $
8/2011 How To Develop An Interactive Marketing Content Plan Research Forrester $
8/2011 US Interactive Marketing Forecast, 2011 To 2016 Research Forrester $
7/2011 Tourism TV Commercials: A Delicate Balance Between Aural and Visual Information Load Research Journal of Travel & Tourism Marketing $
7/2011 Better at Life Stuff: Consumption, Identity, and Class in Apple’s “Get a Mac” Campaign Research Journal of Communication Inquiry $
7/2011 Branding over Internet and TV Advertising Research Journal of Promotion Management $
7/2011 How To Measure The Brand Impact Of Paid Search Research Forrester Free
7/2011 The Five Ways Interactive Marketers Should Use Social Data Research Forrester $
7/2011 Become A Social CMO Research Forrester $
7/2011 Fans, Friends, and Followers: Social Media in the Retailers' Marketing Mix Research The Journal of Applied Business and Economics Free