There are currently 1244 Research Documents/Articles and Case Studies Available

Datesort ascending Title Document Source Publication Pay/Free
12/2011 Marketing Essentials: How to Use Online Video Marketing Research Gartner $
12/2011 Introducing the Ad ECG: How the Set-Top Box Tracks the Lifeline of Television Research Journal of Advertising Research $
12/2011 Customer experience quality: an exploration in business and consumer contexts using repertory grid technique Research Journal of the Academy of Marketing Science Free
11/2011 Driving Online and Offline Sales: The Cross-Channel Effects of Digital versus Traditional Advertising Research Journal of Marketing Research $
11/2011 How Personal Identity Management Will Change Social Marketing Relationships Research Forrester $
11/2011 When To Hire A Social Media Boutique Agency Research Forrester $
11/2011 Marketing Essentials: 10 Ways to Raise Awareness Research Gartner $
11/2011 Context effects of TV programme-induced interactivity and telepresence on advertising responses Research International Journal of Advertising Free
11/2011 Marketing Essentials: Four Ways to Strengthen IT-Based Quantitative Consumer Research Using the Internet and Mobile Devices Research Gartner $
11/2011 Competing for consumer memory in television advertising Research International Journal of Advertising $
11/2011 Case Study: ADT Improves Interactive Marketing Decision-Making By Using Dashboards Research Forrester $
11/2011 Competitive Landscape: Location-Based Advertising and Marketing Research Gartner $
10/2011 Traditional Paid Media Must Fuel Earned Media Efforts Research Forrester $
10/2011 Forecasting television ratings Research International Journal of Forecasting $
10/2011 Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands Research Industrial Marketing Management Free