There are currently 1244 Research Documents/Articles and Case Studies Available

Datesort ascending Title Document Source Publication Pay/Free
1/2012 Better Triggers, More Relevance Research Forrester $
1/2012 Augmenting Customer Journey Maps with quantitative empirical data: a case on EEG and eye tracking Research University of Madeira Free
1/2012 Leveraging Sponsorships to Meet Organizational Marketing Objectives: A Case Study of a Consumer Packaged Good Product With the Super Bowl Research Case Studies In Sport Management $
1/2012 How Does Social Media Contribute To Customer Experience? Let Us Count The Ways Research Forrester Report $
12/2011 Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults Research Procedia - Social and Behavioral Sciences Free
12/2011 Marketing Essentials: Optimize Your Campaign to Go Viral Research Gartner $
12/2011 Find us on Facebook: How Cause Marketing has Embraced Social Media Research Journal of Marketing Development and Competitiveness Free
12/2011 The Right Way To Globalize Your Interactive Marketing Programs Research Forrester $
12/2011 Five Easy Improvements For B2B Financial Services Interactive Marketers Research Forrester $
12/2011 Financial services ads and viewer response profiles: Psychometric properties of a shortened scale Research Journal of Financial Services Marketing $
12/2011 Twitter: The Public Forum For Your Brand Research Forrester $
12/2011 Introducing the Ad ECG Research Journal of Advertising Research $
12/2011 The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials Research Journal of Advertising Free
12/2011 Test Interactive Marketing Opportunities On The Second Screen Research Forrester $
12/2011 That was funny, but what was the brand again? Research International Journal of Advertising $

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