Email Subject Line Optimization: New Resources and Tools Using ML

Organization
DMA
Date / Time
Thursday, December 13th, 2018 -
1:00pm to 2:00pm
Event Link
Webinar or Event Details

Your email subject line is a very significant factor for email performance. One subject-line optimization tool claims a 49.5% conversion lift (on average), from better subject lines. Another tool claims a 60% increase in open rates. We’ve also seen 96% and even 99% prediction accuracy.

Something important is going on here. . .

It’s easy to see why you would want to know beforehand which subject lines will perform better, without waiting to do an A/B test on your actual emails. Now, machine learning has emerged as the way to do that.

In this webinar, we’ll present a curated list of tools and resources (out of more than 20 that we reviewed), plus you’ll get an insider look at the Top 5 tools out there today, including strengths and weaknesses of each.

In this session, you will learn:

What is email subject-line optimization and how does it actually work?

What kind of impact can you expect from subject line optimization?

What are the top five tools that do this?

Success factors for implementation