Use the graphic below to navigate the different sections of Attribution
Marketing attribution is assigning “credit” to each marketing channel touched by a consumer when making a purchasing decision. There are a number of approaches to attributing sales, and In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend hinge on determining the value of each marketing touchpoint. This page includes research to help you understand the twisting path a consumer takes in their decision-making process. It will help marketers make informed decisions about how to best prioritize their budgets by learning more about marketing attribution.
|2/2009||A Framework For Multicampaign Attribution Measurement||Forrester||Any Marketing Channel||$|
|3/2009||Measuring marketing: McKinsey Global Survey Results||McKinsey & Company||Any Marketing Channel||Free|
|10/2009||The Interactive Attribution Landscape||Forrester||Digital / Social Media||$|
|1/2011||The Attribution Readiness Self-Test||Forrester||Any Marketing Channel||$|
|3/2011||Branding Value Of Paid Search||Forrester||Digital / Social Media||$|