Use the graphic below to navigate the different sections of Attribution
Marketing attribution is assigning “credit” to each marketing channel touched by a consumer when making a purchasing decision. There are a number of approaches to attributing sales, and In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend hinge on determining the value of each marketing touchpoint. This page includes research to help you understand the twisting path a consumer takes in their decision-making process. It will help marketers make informed decisions about how to best prioritize their budgets by learning more about marketing attribution.
|12/2018||The Current State of Marketing Measurement and Attribution||Bright Funnel||Any Marketing Channel||Free|
|12/2018||The State of Marketing Attribution 2017: new research||Adroll||Any Marketing Channel||Free|
|7/2018||Mobile App Installs: What You Need to Know About User Acquisition||eMarketer Pro||Mobile||$|
|7/2018||Mobile Advertising: A Framework and Research Agenda||Journal of Interactive Marketing||Mobile||Free|
|7/2018||The State Of Mobile Advertising: Context And Measurement Wanted||Forrester||Mobile||$|