The Integrated Media Research Center is an initiative aimed at sharing and promoting market research to help marketers and companies understand how to optimize marketing communications channels, including direct mail campaign strategy. The initiative was developed by a Board of Advisors comprised of senior executives across a variety of marketing-related industries. The Board of Advisors represent organizations that conduct direct marketing, research, media planning, data analytics, advertising.
We welcome you to use this website as a resource for market research and case studies about the value of each marketing medium and how its effectiveness can be enhanced and accurately measured. Our goal is that, by sharing this comprehensive information, you can maximize the impact of your marketing dollars, ultimately increasing the value of all media. We also invite you to join the online discussion about existing and needed research and case studies. Four members of the Board of Advisors are featured below.