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This holiday season, stay in the inbox and off the naughty list. Crafting an effective email campaign strategy for the busiest time of year takes time and a lot of resources. Make sure you’re...
How can brand marketers know if their digital and social media efforts are working? There’s so much data at brand marketers’ finger tips - “big data” is the buzzword du jour, after all – yet they...
Within the roster of brands continually testing new creative and ad formats, Under Armour is using its understanding of social platforms and target user demographics as its springboard. Whether...
This website is designed as a resource to help companies and organizations access, share, and promote market research and case studies that can help them better understand how to optimize their marketing campaign strategy.
While consumers scroll through Facebook or send an email, there’s an opportunity to grab their attention.Learn More
Creating an effective marketing strategy that represents an organization’s brand and meets business objectives is essential.Learn More