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Content Marketing Summit brings together some of the most innovative brands, exciting start-ups and leading marketers that are driving creativity, using cognitive systems to leverage their brand...
Your email subject line is a very significant factor for email performance. One subject-line optimization tool claims a 49.5% conversion lift (on average), from better subject lines. Another tool...
I’m going to bet that you, your boss, or your clients are looking at Google Analytics and making decisions about where to invest money, what strategy to push, which tactics are working, who gets...
This website is designed as a resource to help companies and organizations access, share, and promote market research and case studies that can help them better understand how to optimize their marketing campaign strategy.
While consumers scroll through Facebook or send an email, there’s an opportunity to grab their attention.Learn More
Creating an effective marketing strategy that represents an organization’s brand and meets business objectives is essential.Learn More