Webinars and Events

The DMA
10/23/2018

This holiday season, stay in the inbox and off the naughty list. Crafting an effective email campaign strategy for the busiest time of year takes time and a lot of resources. Make sure you’re...

ANA Business Marketing
10/31/2018

How can brand marketers know if their digital and social media efforts are working? There’s so much data at brand marketers’ finger tips - “big data” is the buzzword du jour, after all – yet they...

ANA Business Marketing
11/14/2018

Within the roster of brands continually testing new creative and ad formats, Under Armour is using its understanding of social platforms and target user demographics as its springboard. Whether...

Media Channels

 

This website is designed as a resource to help companies and organizations access, share, and promote market research  and case studies that can help them better understand how to optimize their marketing campaign strategy.

Digital Social Media Image

While consumers scroll through Facebook or send an email, there’s an opportunity to grab their attention.

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Direct Mail Image

Technology may have its perks, but direct mail has a long history of success.

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Emerging Channels Image

Customers have way more purchasing avenues these days, but marketers can still advertise effectively.

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Integrated Communications Image

Creating an effective marketing strategy that represents an organization’s brand and meets business objectives is essential.

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Mobile Image

Consumers just can’t put their phones down and marketers are taking advantage of this.

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Print Image

Print marketing may be the traditional way of doing things, but it still works.

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Tv Radio Image

If marketing to a large audience, television and radio may be the way to win.

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Research Categories

The Customer Journey Image

The moment to influence the consumer is the most crucial.

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Campaign Objective Image

When strategies have a goal, success will follow.

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Marketing Channels Image

Print, Digital, Mobile. Each channel serves a unique purpose to a marketing strategy.

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Attribution Image

Each marketing channel plays a key role in a consumer’s purchasing decision.

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Media Types and Spending Image