Webinars and Events

Global Strategic Management Institute
3/01/2019 to 3/21/2019

6 REASONS #SMSSUMMIT NEEDS TO BE YOUR EVENT OF THE YEAR

  • Learn the nuts and bolts of a successful social media strategy to position your brand for success.
  • Cultivate your...
Association of National Advertisers
3/13/2019 to 3/15/2019

According to recent ANA research, there has been significant growth in establishing in-house agencies at ANA corporate member companies over the last 10 years.  At the first-ever ANA conference...

Gartner
3/18/2019 to 3/21/2019

In this world of ambiguity characterized by uncertainty, risk, doubt and fake news, now is the time to lead with purpose and bring clarity through data and analytics you can rely on and, most...

Media Channels

 

This website is designed as a resource to help companies and organizations access, share, and promote market research  and case studies that can help them better understand how to optimize their marketing campaign strategy.

Digital Social Media Image

While consumers scroll through Facebook or send an email, there’s an opportunity to grab their attention.

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Direct Mail Image

Technology may have its perks, but direct mail has a long history of success.

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Emerging Channels Image

Customers have way more purchasing avenues these days, but marketers can still advertise effectively.

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Integrated Communications Image

Creating an effective marketing strategy that represents an organization’s brand and meets business objectives is essential.

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Mobile Image

Consumers just can’t put their phones down and marketers are taking advantage of this.

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Print Image

Print marketing may be the traditional way of doing things, but it still works.

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Tv Radio Image

If marketing to a large audience, television and radio may be the way to win.

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Research Categories

The Customer Journey Image

The moment to influence the consumer is the most crucial.

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Campaign Objective Image

When strategies have a goal, success will follow.

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Marketing Channels Image

Print, Digital, Mobile. Each channel serves a unique purpose to a marketing strategy.

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Attribution Image

Each marketing channel plays a key role in a consumer’s purchasing decision.

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Media Types and Spending Image