Datesort ascending Title Publication Pay/Free
6/2011 Social CRM: How a $5,000 Investment in Social CRM Yielded $440,000 in Sales Gartner $
6/2011 How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities Journal of Marketing Research $
6/2011 Marketing To Millennials: The Next Generation Of Purchasing Power Forrester $
6/2011 Crowdsourcing Gains Legitimacy For Advertisers Forrester $
6/2011 Impact of radio advertisements on buying behaviour of urban commuters International Journal of Retail & Distribution Managemen $
6/2011 Marketing Essentials: Management Guide to Digital Marketing 2.0 Gartner $
6/2011 Mixing advertising and editorial content in radio programmes International Journal of Advertising $
5/2011 Use Social Media To Boost Your TV Audience Forrester $
5/2011 Using Facebook As A Content Platform Forrester $
5/2011 Two hearts in three-quarter time: How to waltz the social media/viral marketing dance Business Horizons Free
4/2011 Storytelling Group - a co-design method for service design Behavior and Information Technology $
4/2011 The New Blogging Strategy For Consumer Brands Forrester $
4/2011 Embedding Social Media Into The Marketing Mix Forrester Report $
4/2011 Take Control Of Your Social Marketing Program Forrester $
4/2011 Will Facebook Ever Drive eCommerce? Forrester Free
3/2011 Differentiate With The Five C's Of Community Marketing Forrester $
3/2011 Branding Value Of Paid Search Forrester $
3/2011 Earned Media: The Intersection Of Interactive Marketing And PR Forrester $
3/2011 The Secret of Television's Success: Emotional Content or Rational Information? Journal of Advertising Research $
3/2011 Understanding The Intricate Digital Behaviors Of Young Consumers Forrester $
3/2011 TV's Currency Conversion Forrester $
3/2011 Following the Fashionable Friend: The Power of Social Media Journal of Advertising Research $
2/2011 Built in or bolt on: Why social currency is essential to social media marketing Journal of Direct, Data and Digital Marketing Practice $
2/2011 Can't Pay, Won't Pay: Why Paid Digital Content Isn't Working Forrester $
2/2011 Marketing Essentials: How to Engage the Blogosphere in Media Relations Programs Gartner $