Datesort ascending Title Publication Pay/Free
10/2011 Traditional Paid Media Must Fuel Earned Media Efforts Forrester $
10/2011 Digital marketing strategies that Millennials find appealing, motivating, or just annoying Journal of Strategic Marketing $
10/2011 Going Mobile?: Smartphone marketing efforts just make sense Marketing Health Services $
10/2011 Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands Industrial Marketing Management Free
10/2011 Marketing Essentials: New Digital Options for Qualitative Consumer Insight Gartner $
9/2011 The Repetition-Break Plot Structure Makes Effective Television Advertisements Journal of Marketing Free
9/2011 Role and Responsibilities of the Marketing Operations Director Gartner $
9/2011 Market Trends: Social Media and Gamification Developments in Television Broadcasting Gartner $
9/2011 Shopper Marketing Breaks Out Of The Store Forrester $
9/2011 Social Marketing Campaigns: Comparison of Social and Traditional Media American Dietetic Association. Journal of the American Dietetic Association $
9/2011 Marketers Need To Take Accountability For Creative Strategy Forrester $
9/2011 Use Interactive Marketing Dashboards To Improve Decision-Making Forrester $
9/2011 Direct-Response Bookselling: How it Died, Why it is Alive Again, and Why it will Become Even More Important in the Future Publishing Research Quarterly $
9/2011 Use Social Intelligence To Improve Email Marketing Success Forrester $
9/2011 Unveiling videos: Consumer-generated ads as qualitative inquiry Psychology & Marketing $
9/2011 Marketing Essentials: Strategic Alternatives on How to Leverage Consumer Apps to Extend Brand Impact Gartner $
8/2011 US Interactive Marketing Forecast, 2011 To 2016 Forrester $
8/2011 Measuring the Lifetime Value of Customers Acquired from Google Search Advertising Marketing Science Free
8/2011 How To Develop An Interactive Marketing Content Plan Forrester $
8/2011 Personas Require Regular Updates Forrester $
7/2011 Tourism TV Commercials: A Delicate Balance Between Aural and Visual Information Load Journal of Travel & Tourism Marketing $
7/2011 Are Events Dead? Not If You're A Tech Buyer Forrester $
7/2011 The Five Ways Interactive Marketers Should Use Social Data Forrester $
7/2011 Fans, Friends, and Followers: Social Media in the Retailers' Marketing Mix The Journal of Applied Business and Economics Free
7/2011 How Listening Informs Campaign Management Forrester $

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