Date Title Publication Pay/Freesort descending
10/2017 The Definitive Guide to Multi-Touch Revenue Attribution Bright Funnel Free
5/2017 The Everywhere Brand Yext Free
5/2017 Report: Email Marketing Benchmarks—Relevancy, Frequency, Deliverability and Mobility eMarketer Free
10/2013 The Impact of Attentional Focus on Advertising Effectiveness: The Case of Congruity Effects International Journal of Integrated Marketing Communications Free
7/2016 Building Brands That Attract + Engage Fans CMO Council Free
4/2015 Personalized Ads Lift Brand Favorability, Purchase Intent eMarketer Free
10/2017 State of B2B Full-Funnel Measurement Full Circle Insights Free
3/2013 Social Media from an Integrated Marketing and Compliance Perspective Schlinke, Jennette;Crain, Stephanie Free
6/2017 A Marketer’s Guide to Reaching Each Consumer Generation Yes LifeCycle Marketing Free
12/2014 Identifying the Relevant Factors in Newspaper Advertising Effectiveness Palabra - Clave Free
2/2017 The Updated Buyer’s Journey: Why Web Tracking Matters Bright Funnel Free
8/2016 Measuring Video Ad Effectiveness Across Platforms eMarketer Free
4/2016 The 2016 Digital Marketer Experian Marketing Services Free
12/2018 A Marketer’s Guide to Reaching Each Consumer Generation Yes LifeCycle Marketing Free
7/2017 2017 Email Marketing Industry Report Emma Free
3/2017 The State of Performance Marketing 2017 Ad Roll Free
1/2012 Customer Journey: Driving income and growth in tough markets Martin Wright Associates Free
5/2015 What Gets Shoppers to Log In to Sites? eMarketer Free
9/2015 State of Marketing Attribution in Asia Pacific Econsultancy Free
1/2015 'You Media': audiencing as marketing in social media Media, Culture & Society Free
2/2018 2018 Email Marketing Lookbook Return Path Free
8/2017 Influencer Marketing 2017 eMarketer Free
4/2014 Rational VS Emotional Content in Mobile Advertising Pensar la Publicidad Free
4/2017 People-Based Marketing: Intelligence for a New Age Visual IQ Free
5/2015 Are Marketers Measuring Their Business Value? eMarketer Free