Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
2/2016 Direct Mail Delivers: Strategies for Participating in the Value Chain Cannon Solutions America Direct Mail Research Free
2/2016 The Internet of Media and Entertainment Things: What Marketers Need to Know Now eMarketer Digital / Social Media, TV / Radio Research $
2/2016 The race for relevance Total Retail 2016: United States 18th Annual Global CEO Survey, 2015 Digital / Social Media, Mobile Research Free
1/2016 What's Important When Buying Programmatically? eMarketer Digital / Social Media, TV / Radio Research Free
1/2016 Predicting Routes to Revenue CMO Council Any Marketing Channel Research Free
1/2016 2016 RSW/US New Year Outlook Report: Agency and Marketer Perspective on the Business of Advertising and Marketing RWS/US Any Marketing Channel Research Free
1/2016 THE STATE OF SOCIAL MARKETING Simply Measured Digital / Social Media Research Free
1/2016 Digital Pharmaceutical Marketing : A Review Research Journal of Pharmacy and Technology Digital / Social Media Research $
1/2016 Virtual & Augmented Reality: Understanding the Race for the Next Computing Platform Goldman Sachs Digital / Social Media, Emerging Channels, Mobile Research Free
1/2016 Engagement Pattern of Customers in Digital & Social Media Marketing: A Study on Effect of Age group Parikalpana: K I I T Journal of Management Digital / Social Media Research Free
1/2016 Is online newspaper advertising cannibalizing print advertising? Quantitative Marketing and Economics Digital / Social Media, Print Research Free
1/2016 2016 Industry Benchmarks for 7 Key Measurements Return Path Digital / Social Media Research Free
1/2016 Brief: Unleash Social's True Value By Extending Your Focus Beyond Brand Monitoring Forrester Digital / Social Media Research $
1/2016 Response Rate Report Marketing Insights Any Marketing Channel Research $
1/2016 Market Guide for Augmented Reality Gartner Any Marketing Channel Research Free
1/2016 Exploring the integration of social media within integrated marketing communication frameworks Marketing Intelligence & Planning Digital / Social Media Research $
1/2016 US DIGITAL DISPLAY ADVERTISING TRENDS eMarketer Digital / Social Media Research Free
1/2016 New paradigm of digital marketing in emerging markets: from social media to social customer relationship management International Journal of Management Practice Digital / Social Media Research $
1/2016 Marketing Tech Trends: 10 Things Happening in 2016 Rocket Fuel Marketer Trends Study Any Marketing Channel Research Free
1/2016 The Outlook for Data 2016: A Snapshot Into Digital Media and the Evolving Role of Audience Insight Research & Thought Leadership Digital / Social Media Research Free
1/2016 Augmented Reality Marketing: Consumer Preferences and Attitudes Toward Hypermedia Print Ads Journal of Interactive Advertising Any Marketing Channel Research Free
12/2015 Audience Targeting Top Method Used to Place TV Ads eMarketer TV / Radio Research Free
12/2015 Build Customer Relationships With Social Customer Care Forrester Digital / Social Media Research Free
12/2015 Scent in Mail: The Effect of Scented Direct Mailings Journal of Economics and Behavioral Studies Direct Mail Research Free
12/2015 2016 Edition Marketing Fact Pack Advertising Age Any Marketing Channel Research Free

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