Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
3/2016 Advertising Media Planning, Optimal Pricing, and Welfare Journal of Economics & Management Strategy TV / Radio Research $
3/2016 Use the Hierarchy of Digital Commerce Marketing Metrics to Balance Business Results Gartner Digital / Social Media Research $
3/2016 Strategic Approach in Social Media Marketing and a Study on Successful Facebook Cases European Scientific Journal Any Marketing Channel Research Free
3/2016 How Social Media Influences Shopping Behavior eMarketer Digital / Social Media Research Free
3/2016 2015 Full Year IAB Consumer Usage Digital Trend Report Interactive Advertising Bureau Digital / Social Media, Emerging Channels, Mobile Research Free
3/2016 Follow Four Steps to Find the Right Agency Gartner Digital / Social Media Research $
3/2016 Adjust Your Investments in Digital Business to Exploit the Economics of Connections Gartner Digital / Social Media Research $
3/2016 Advertising Mail: Past and Present USPS OIG Direct Mail Research Free
3/2016 Draw on Four Social Science Disciplines to Design Digital Business Gartner Digital / Social Media Research $
3/2016 Earn Buy-In For Content Marketing's Silo-Busting Benefits Forrester Digital / Social Media Research $
3/2016 Paper and pixels: Putting a digital stamp on direct mail ANA Magazine Direct Mail Research Free
3/2016 2016 State of Marketing — 55 Important Business Findings The Huffington Post Digital / Social Media, Mobile Research Free
3/2016 Integrate Social Into Your Marketing RaDaR Forrester Digital / Social Media Research $
3/2016 Maximize Media ROI With A Customer-Centric Approach Forrester Digital / Social Media Research $
3/2016 Social Media and Societal Marketing: A Path for a Better Wine? Journal of Promotion Management Digital / Social Media Research $
2/2016 Maturity Model for Mobile Marketing Gartner Mobile Research $
2/2016 Brief: High-Performance Digital Marketing Programs Deliver Clear Business Outcomes Forrester Digital / Social Media Research $
2/2016 Market Trends: Market Research 2016 — Use It or Lose Gartner Digital / Social Media Research $
2/2016 Making sense of metaphor: The impact of target-group-specific headlines in direct mail Journal of Marketing Communications Direct Mail Research $
2/2016 Social media marketing must start at the top Strategic Direction Digital / Social Media Research $
2/2016 Business is calling: Click-to call and mobile marketing Journal of Digital & Social Media Marketing Mobile Research $
2/2016 Direct Mail Delivers: Strategies for Participating in the Value Chain Cannon Solutions America Direct Mail Research Free
2/2016 Market Trends: The Impact of Mobile Device Proliferation on Consumer Research Gartner Mobile Research $
2/2016 Analysis of the Impact of Mobile Marketing on Passenger Experience and Satisfaction at the Airport International Journal of Innovation, Management and Technology Mobile Research Free
2/2016 Cultural differences affect interactive television advertising Journal of Marketing Communications TV / Radio Research $

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