Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
5/2016 Market Insight: In-App Transactions Drive Higher Spending, Improve Customer Experience Gartner Digital / Social Media Research $
5/2016 Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing Journal of Internet Commerce Digital / Social Media Research $
5/2016 The Coming Wave Of Virtual Reality Forrester Any Marketing Channel Research $
5/2016 Marketing to Women Fluent Digital / Social Media Research Free
5/2016 Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV eMarketer Digital / Social Media Research Free
5/2016 For Social Media Marketers, Facebook Produces the Best ROI eMarketer Digital / Social Media Research Free
5/2016 Brief: Email Can Work For B2B Financial Marketers Forrester Digital / Social Media Research $
5/2016 Preventative Cancer Screening Direct Mail Program Response and Diagnosis Rates Value in Health Journal Direct Mail Research Free
5/2016 Advertising Mail Future Prospects in Five Scenarios USPS OIG Direct Mail Research Free
5/2016 The Purpose-Built Experience CMO Council Any Marketing Channel Research Free
5/2016 Augmented Reality: Designing Immersive Experiences That Maximize Consumer Engagement Business Horizons Any Marketing Channel Research $
4/2016 Mobile Advertising: It's Time To Get Personal Forrester Digital / Social Media Research $
4/2016 Shoppers' Use of Mobile Technology Requires Retailers to Accelerate Adoption of Mobility in the Supply Chain Gartner Digital / Social Media, Mobile Research $
4/2016 Media Inflation Trends AAAA Any Marketing Channel Research Free
4/2016 State of Inbound Channel Marketing 2016 Averetek Digital / Social Media, Emerging Channels Research Free
4/2016 What Marketers Need to Understand About Augmented Reality Harvard Business Review Digital / Social Media, Emerging Channels, Mobile Research Free
4/2016 Embracing the Unique Viewer FreeWheel Any Marketing Channel Research Free
4/2016 Direct Marketing: An Imperative In Building Effective Communication In Hospitality Enterprises Journal of Advertising Direct Mail Research Free
4/2016 How to Align Customer Experience With Marketing Channel Operations Gartner Digital / Social Media Research $
4/2016 Behind the Mind: How the brain reacts to printed and digital communication PostNord Digital / Social Media, Print Research Free
4/2016 Embrace a New Framework for Social Marketing Measurement Gartner Digital / Social Media Research $
4/2016 Brief: Choose From Four Approaches To Build Your Community Forrester Any Marketing Channel Research $
4/2016 Three Steps Toward a Connected Mobile Marketing Strategy: Step Two, Mobile Marketing Analytics Gartner Mobile Research $
4/2016 Gartner Digital Marketing Transit Map Gartner Digital / Social Media, Emerging Channels, Mobile Research Free
4/2016 The 2016 Digital Marketer Experian Marketing Services Digital / Social Media Research Free

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