Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
4/2016 Media Inflation Trends AAAA Any Marketing Channel Research Free
4/2016 Behind the Mind: How the brain reacts to printed and digital communication PostNord Digital / Social Media, Print Research Free
4/2016 Embracing the Unique Viewer FreeWheel Any Marketing Channel Research Free
4/2016 Three Steps Toward a Connected Mobile Marketing Strategy: Step Two, Mobile Marketing Analytics Gartner Mobile Research $
4/2016 Direct Marketing: An Imperative In Building Effective Communication In Hospitality Enterprises Journal of Advertising Direct Mail Research Free
4/2016 Gartner Digital Marketing Transit Map Gartner Digital / Social Media, Emerging Channels, Mobile Research Free
4/2016 Trends In The Evolution Of Mobile Commerce Quaestus Mobile Research Free
4/2016 Embrace a New Framework for Social Marketing Measurement Gartner Digital / Social Media Research $
4/2016 Shoppers' Use of Mobile Technology Requires Retailers to Accelerate Adoption of Mobility in the Supply Chain Gartner Digital / Social Media, Mobile Research $
4/2016 Brief: Choose From Four Approaches To Build Your Community Forrester Any Marketing Channel Research $
4/2016 State of Inbound Channel Marketing 2016 Averetek Digital / Social Media, Emerging Channels Research Free
4/2016 The 2016 Digital Marketer Experian Marketing Services Digital / Social Media Research Free
4/2016 CMOs Must Build An Affinity Channels Strategy To Reach New Audiences Forrester Digital / Social Media Research $
4/2016 How to Align Customer Experience With Marketing Channel Operations Gartner Digital / Social Media Research $
4/2016 What Marketers Need to Understand About Augmented Reality Harvard Business Review Digital / Social Media, Emerging Channels, Mobile Research Free
4/2016 Mobile Advertising: It's Time To Get Personal Forrester Digital / Social Media Research $
3/2016 The L2RM Center Of Excellence Helps Build New Roles, Skills, And Structures For L2R Success Forrester Digital / Social Media Research $
3/2016 Virtual & Augmented Reality: The Future of Immersive Marketing Catalyst Digital / Social Media, Emerging Channels, Mobile Research Free
3/2016 EMARKETER ROUNDUP: MEDIA USAGE AROUND THE WORLD eMarketer Digital / Social Media Research Free
3/2016 The economic worth of product placement in prime-time television shows International Journal of Market Research TV / Radio Research $
3/2016 Factors Influencing Customers Buying Behavior in Mobile Marketing International Journal on Global Business Management & Research Mobile Research Free
3/2016 Use the Hierarchy of Digital Commerce Marketing Metrics to Balance Business Results Gartner Digital / Social Media Research $
3/2016 How Social Media Influences Shopping Behavior eMarketer Digital / Social Media Research Free
3/2016 Advertising Media Planning, Optimal Pricing, and Welfare Journal of Economics & Management Strategy TV / Radio Research $
3/2016 Social Media and Societal Marketing: A Path for a Better Wine? Journal of Promotion Management Digital / Social Media Research $

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