Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
9/2016 Email Continues to Deliver Strong ROI and Value for Marketers eMarketer Digital / Social Media Research Free
9/2016 Loyalty Programs May Sway Big-Box Store Shoppers this Holiday eMarketer Mobile Research Free
9/2016 The Data-Centric Organization Interactive Advertising Bureau Emerging Channels Research Free
9/2016 Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging, and Improve Public Health Campaigns Social Marketing Quarterly TV / Radio Research $
9/2016 Internet Users in Canada Love and Fear Social Media eMarketer Digital / Social Media Research Free
9/2016 IAB-Edison Research Podcast Advertising Study Interactive Advertising Bureau Digital / Social Media, Emerging Channels Research Free
8/2016 Three Steps to Enrich the Customer Experience With Contextualized Communications Gartner Digital / Social Media Research $
8/2016 CMO Survey Report: Highlights and Insights CMO Survey Any Marketing Channel Research Free
8/2016 Prepare Your Multichannel Marketing for the Internet of Things Gartner Digital / Social Media Research $
8/2016 The Performance Advertiser’s Guide to Instagram Ad Roll Digital / Social Media Research Free
8/2016 ‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications Journal of Marketing Management Any Marketing Channel Research $
8/2016 The Future Of Email Hinges On Context Forrester Digital / Social Media Research $
8/2016 Ad Spending In Niche Channels Spells The End Of Online Advertising As We Know It Forrester Digital / Social Media Research $
8/2016 Use Growing Mobile Payment, Shopping and Banking Adoption to Enhance User Experience Gartner Mobile Research $
8/2016 How to Balance Your Insource/Outsource Marketing Talent Mix Gartner Digital / Social Media Research $
7/2016 Real-Time Processes For Real-Time Social Marketing Forrester Digital / Social Media Research $
7/2016 Ad Agency Clients Are Most Interested in Advertising on TV eMarketer TV / Radio Research Free
7/2016 Drive Social Marketing Success With The POST Process Forrester Digital / Social Media Research $
7/2016 Social Technographics® Defines Your Social Approach And Tactics Forrester Digital / Social Media Research $
7/2016 Build A Case To Show Social's Value To Marketing And The Entire Enterprise Forrester Digital / Social Media Research $
7/2016 Market Insight: Conversational Commerce — Hype or Reality? Gartner Digital / Social Media, Mobile Research $
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels HubSpot Digital / Social Media, Mobile Research Free
7/2016 Virtual Identity And New Consumer Behavior - The Role Of Mobile Marketing European Scientific Journal Mobile Research Free
7/2016 2016 B2B Budget Plans Show That It's Time For A Digital Wake-Up Call Forrester Digital / Social Media Research $
7/2016 The Future of Mail: Fresh Thinking from Britain's Best Business Minds Royal Mail Direct Mail Research Free

Pages