Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
1/2011 In-store one-to-one marketing Journal of Retailing and Consumer Services Digital / Social Media Research $
1/2011 CREATING INNOVATIVE CUSTOMER INNOVATIVE CUSTOMER INTERCEPT THROUGH DIRECT MAIL CD/ROM CAMPAIGN FOR AN ENTREPRENEURIAL SMALL FIRM Small Business Institute Research Review Direct Mail Research Free
1/2011 How eBusiness Executives At Financial Services Firms Are Successfully Using Twitter Forrester Digital / Social Media Research $
1/2011 Put Video At The Heart Of Your Content Strategy Forrester Digital / Social Media Research $
1/2011 Digital Natives: The Generation That Music Product Strategy Forgot Forrester Digital / Social Media, TV / Radio Research $
1/2011 Online Social Media as a Driver of Buzz Marketing: Who's Riding? International Journal of Online Marketing Digital / Social Media Research $
12/2009 The Role of TV Commercial Visuals in Forming Memorable and Impressive Destination Images Journal of Travel Research TV / Radio Research $
3/2009 Measuring marketing: McKinsey Global Survey Results McKinsey & Company Any Marketing Channel Research Free

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