Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
11/2016 How B2B Marketing Automation Service Providers Help Drive Marketing Transformation Forrester Any Marketing Channel Research $
11/2016 The path to 2020: Marketers seize the customer experience The Economist Intelligence Unit Any Marketing Channel Research Free
11/2016 United States Postal Service: Delivering maximum impact - how big data and omnichannel marketing work with direct mail ANA Magazine Direct Mail Research Free
11/2016 Direct Mail: Email is fast but letter is better Market Leader Direct Mail Research Free
10/2016 Market Insight: Retail Industry Primer, 2013 Gartner Mobile Research $
10/2016 Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength Journal of Retailing Direct Mail Research $
10/2016 Connected Consumer Roundup eMarketer Digital / Social Media, Mobile Research Free
10/2016 Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand Journal of Business Research Digital / Social Media Research Free
10/2016 Drive Returns With Adaptive Content Promotion Forrester Digital / Social Media Research $
10/2016 US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016 eMarketer Digital / Social Media Research Free
10/2016 SOCIAL MEDIA MARKETING: THE NEXT GENERATION OF BUSINESS ENGAGEMENT International Journal of Management Research and Reviews Digital / Social Media Research Free
10/2016 How Analytics Drives Customer Life-Cycle Management Forrester Digital / Social Media Research $
10/2016 Virtual Reality Industry Report: Fall 2016 Greenlight Insights Digital / Social Media, Emerging Channels, Mobile Research $
10/2016 Instagram Advertising: What Marketers Need to Know eMarketer Digital / Social Media Research $
10/2016 Magic Quadrant for Social Software in the Workplace Gartner Digital / Social Media Research Free
10/2016 How Do Social Apps Stack Up? Forrester Digital / Social Media, Mobile Research $
9/2016 Podcast: Finding and Activating Influencers Gartner Digital / Social Media Research Free
9/2016 Brief: TV Planning Goes Data-Driven And Audience-Based Forrester TV / Radio Research $
9/2016 What Video Ad Length Is Best on Facebook? eMarketer Digital / Social Media Research Free
9/2016 A Global Perspective of Mobile Commerce Internet Advertising Bureau Mobile Research Free
9/2016 Use A/B and Multivariate Testing to Improve Marketing Programs Gartner Digital / Social Media Research $
9/2016 Advertising Mail Innovations USPS OIG Digital / Social Media, Direct Mail, Mobile Research Free
9/2016 The Top Emerging Technologies To Watch: 2017 To 2021 Forrester Emerging Channels Research Free
9/2016 Postal Strategies for Omni-channel Marketing and Compliance Success GreyHair Any Marketing Channel Research Free
9/2016 CHOOSING THE RIGHT MAIL ADVERTISING FOR YOUR SHOP Motor Age Direct Mail Research Free

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