Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
9/2011 Direct-Response Bookselling: How it Died, Why it is Alive Again, and Why it will Become Even More Important in the Future Publishing Research Quarterly Direct Mail Research $
9/2011 Marketing Essentials: Strategic Alternatives on How to Leverage Consumer Apps to Extend Brand Impact Gartner Digital / Social Media Research $
9/2011 Use Interactive Marketing Dashboards To Improve Decision-Making Forrester Digital / Social Media Research $
9/2011 Use Social Intelligence To Improve Email Marketing Success Forrester Digital / Social Media Research $
9/2011 Marketers Need To Take Accountability For Creative Strategy Forrester Digital / Social Media Research $
9/2011 Unveiling videos: Consumer-generated ads as qualitative inquiry Psychology & Marketing Digital / Social Media Research $
9/2011 Role and Responsibilities of the Marketing Operations Director Gartner Digital / Social Media Research $
9/2011 Market Trends: Social Media and Gamification Developments in Television Broadcasting Gartner Digital / Social Media, TV / Radio Research $
9/2011 The Repetition-Break Plot Structure Makes Effective Television Advertisements Journal of Marketing TV / Radio Research Free
9/2011 Shopper Marketing Breaks Out Of The Store Forrester Digital / Social Media Research $
8/2011 Personas Require Regular Updates Forrester Any Marketing Channel Research $
8/2011 US Interactive Marketing Forecast, 2011 To 2016 Forrester Digital / Social Media, Mobile, TV / Radio Research $
8/2011 How To Develop An Interactive Marketing Content Plan Forrester Digital / Social Media Research $
7/2011 How To Measure The Brand Impact Of Paid Search Forrester Digital / Social Media Research Free
7/2011 The Five Ways Interactive Marketers Should Use Social Data Forrester Digital / Social Media Research $
7/2011 Become A Social CMO Forrester Digital / Social Media Research $
7/2011 Engage Women With Personal And Relevant Social Interactions Forrester Digital / Social Media Research $
7/2011 Fans, Friends, and Followers: Social Media in the Retailers' Marketing Mix The Journal of Applied Business and Economics Digital / Social Media Research Free
7/2011 Updated 2011: Use Social Media To Boost Your TV Audience Forrester Digital / Social Media, TV / Radio Research $
7/2011 Case Study: Dell's Social Media Listening Command Center Builds Customer Relationships Forrester Digital / Social Media Research $
7/2011 Are Events Dead? Not If You're A Tech Buyer Forrester Digital / Social Media Research $
7/2011 Get Control Of Financial Services Social Marketing Forrester Digital / Social Media Research $
7/2011 Better at Life Stuff: Consumption, Identity, and Class in Apple’s “Get a Mac” Campaign Journal of Communication Inquiry TV / Radio Research $
7/2011 Branding over Internet and TV Advertising Journal of Promotion Management TV / Radio Research $
7/2011 Tourism TV Commercials: A Delicate Balance Between Aural and Visual Information Load Journal of Travel & Tourism Marketing TV / Radio Research $

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