Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
6/2017 Social Media Data Cookbook - For Marketers Hootsuite Digital / Social Media Research Free
6/2017 Bringing Programmatic Home Pebble Post Digital / Social Media Research Free
6/2017 Mobile Marketing Guide: Effective SMS Campaigns that Engage and Convert Listrak Mobile Research Free
5/2017 StatPack: US Mobile Time Spent and Activities 2017 eMarketer Mobile Research Free
5/2017 Why Omni-Channel Retailers are Winning Salesforce Any Marketing Channel Research Free
5/2017 The ROI of Automation Salesforce Pardot Emerging Channels Research Free
5/2017 How Direct Mail Is Winning in the Age of the Internet Experian Data Quality group Direct Mail Research Free
5/2017 A Buyer’s Guide To Mobile Marketing. Loyalytics Mobile Research Free
5/2017 How Push Notifications Impact Retail App Retention Rates Urban Airship Mobile Research Free
5/2017 Here Are The Advertising Types That Consumers Say They Tolerate the Most Marketing Charts Any Marketing Channel Research Free
5/2017 Report: Email Marketing Benchmarks—Relevancy, Frequency, Deliverability and Mobility eMarketer Digital / Social Media Research Free
5/2017 Email Benchmark Report: The New Age of Email Marketing Yes LifeCycle Marketing Digital / Social Media Research Free
5/2017 The Growth Marketer's Guide to Email Metrics Iterable Digital / Social Media Research Free
5/2017 Search Marketing 2017 eMarketer Emerging Channels Research Free
5/2017 The Everywhere Brand Yext Digital / Social Media Research Free
5/2017 Are You Prepared for a Mobile-First World? 5 Reasons to Get Ready Now Emarsys Mobile Research Free
5/2017 Email Deliverability Guide Yes LifeCycle Marketing Digital / Social Media Research Free
4/2017 Adopt an App+ Strategy, Move Beyond Apps to Win, Serve and Retain Your Customers Forrester Any Marketing Channel Research Free
4/2017 The User Engagement Top 100 Report: Email Marketing in E-Commerce. Iterable Digital / Social Media, Mobile Research Free
4/2017 The Fundamentals of Social Media Analytics Crimson Hexagon Any Marketing Channel Research Free
4/2017 Getting Direct With Direct Mail United States Postal Service Direct Mail Research Free
4/2017 Personalization Roadmap: 6 Steps to Creating a Personalized Customer Experience Yes LifeCycle Marketing Digital / Social Media Research Free
4/2017 C-Suite Series: A Marketer's Guide to Behavioral Email Bouncex Digital / Social Media, Mobile Research Free
4/2017 Mobile App Marketing Your Guide to the Basics App Annie Mobile Research Free
4/2017 2017 Mobile Loyalty Report 3Cinteractive Research Free

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