Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Date Title Publicationsort descending Marketing Channel Document Source Pay/Free
10/2011 Consumer profiles in reality vs fantasy-based virtual worlds: implications for brand entry Journal of Research in Interactive Marketing Emerging Channels Research $
2/2016 The race for relevance Total Retail 2016: United States 18th Annual Global CEO Survey, 2015 Digital / Social Media, Mobile Research Free
4/2017 2017 Mobile Loyalty Report 3Cinteractive Research Free
4/2016 Media Inflation Trends AAAA Any Marketing Channel Research Free
1/2015 FOLLOWERSHIP AND SOCIAL MEDIA MARKETING Academy of Marketing Studies Journal Digital / Social Media Research $
1/2014 Moving Beyond Listening and Monitoring Social Media Marketing for Financial Services Accenture Digital / Social Media Research Free
7/2015 Ad Campaigns Reimagined Acxiom Any Marketing Channel Research Free
1/2017 Digital Marketer Dilemmas (And the Solutions that Succeed) Ad Roll Digital / Social Media Research Free
8/2016 The Performance Advertiser’s Guide to Instagram Ad Roll Digital / Social Media Research Free
10/2017 Navigating Social Media Marketing Adtaxi Any Marketing Channel Research Free
12/2015 Marketing Fact Pack Advertising Age Any Marketing Channel Research $
12/2015 2016 Edition Marketing Fact Pack Advertising Age Any Marketing Channel Research Free
6/2017 Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline Advertising Research Foundation Digital / Social Media Research $
9/2011 Social Marketing Campaigns: Comparison of Social and Traditional Media American Dietetic Association. Journal of the American Dietetic Association Digital / Social Media Research $
1/2013 Mobile Marketing: Applications And Implications For Physicians In Private Practice American Journal of Health Sciences Mobile Research Free
10/2014 Digital Junk: Food and Beverage Marketing on Facebook American Journal of Public Health Digital / Social Media Research $
6/2015 Marketing Practices of Vapor Store Owners American Journal of Public Health Any Marketing Channel Research $
3/2013 Social Media: From Discovery to Marketing-A Primer for Lawyers American Journal of Trial Advocacy Digital / Social Media Research $
3/2016 Paper and pixels: Putting a digital stamp on direct mail ANA Magazine Direct Mail Research Free
11/2016 United States Postal Service: Delivering maximum impact - how big data and omnichannel marketing work with direct mail ANA Magazine Direct Mail Research Free
2/2017 App Annie 2016 Retrospective — Mobile’s Continued Momentum  App Annie Mobile Research Free
4/2017 Mobile App Marketing Your Guide to the Basics App Annie Mobile Research Free
7/2017 Global App Economy Forecast App Annie Mobile Research Free
5/2014 Unleashing the Power of Cross-Platform Advertising Association of National Advertisers Any Marketing Channel Research Free
6/2016 An Independent Study of Media Transparency in the U.S. Advertising Industry Association of National Advertisers Digital / Social Media Research Free

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