Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Date Title Publication Marketing Channel Document Source Pay/Freesort descending
3/2015 Influencer Marketing: All It's Cracked Up to Be? eMarketer Digital / Social Media Research Free
7/2011 How To Measure The Brand Impact Of Paid Search Forrester Digital / Social Media Research Free
6/2017 Social Media Data Cookbook - For Marketers Hootsuite Digital / Social Media Research Free
3/2016 2015 Full Year IAB Consumer Usage Digital Trend Report Interactive Advertising Bureau Digital / Social Media, Emerging Channels, Mobile Research Free
4/2015 Programmatic Creative: Look to Existing Processes for Guidance, Creating Ads on the Fly: Fostering Creativity in the Programmatic Era eMarketer Digital / Social Media Research Free
2/2013 Targeted Advertising in Magazine Markets and the Advent of the Internet Management Science Print Research Free
8/2017 Subject Line Benchmarks Yes LifeCycle Marketing Any Marketing Channel Research Free
1/2015 'You Media': audiencing as marketing in social media Media, Culture & Society Digital / Social Media Research Free
12/2018 The Gmail Effect Yes LifeCycle Marketing Digital / Social Media Research Free
11/2016 The path to 2020: Marketers seize the customer experience The Economist Intelligence Unit Any Marketing Channel Research Free
2/2017 Digital Marketing 101: Key Tools for Engagement Marketing Marketo Digital / Social Media Research Free
9/2015 Break Through The Hype Of Social Selling Forrester Digital / Social Media Research Free
4/2017 4 Steps to Boosting Your Email Marketing Strategy BounceX Digital / Social Media Research Free
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels HubSpot Digital / Social Media, Mobile Research Free
11/2013 Enhancing Mail for Digital Natives USPS OIG Digital / Social Media, Direct Mail Research Free
11/2015 Buy Buttons: The Next Step in Social Commerce eMarketer Digital / Social Media Research Free
4/2016 Trends In The Evolution Of Mobile Commerce Quaestus Mobile Research Free
12/2012 Comparing Two Direct Mail Strategies to Sell Native Plants in a Campaign to Promote Natural Lake Shorelines Social Marketing Quarterly Direct Mail Research Free
5/2017 A Buyer’s Guide To Mobile Marketing. Loyalytics Mobile Research Free
4/2015 SMBs Put Their Money Where Success Is: Websites eMarketer Digital / Social Media Research Free
5/2016 The Purpose-Built Experience CMO Council Any Marketing Channel Research Free
9/2016 A Global Perspective of Mobile Commerce Internet Advertising Bureau Mobile Research Free
7/2016 Virtual Identity And New Consumer Behavior - The Role Of Mobile Marketing European Scientific Journal Mobile Research Free
4/2017 ADI: AR, VR, And Wearables Emerge As Travel Industry Disruptors CMO Emerging Channels Research Free
10/2013 Consumer acceptance of mobile marketing communications using the QR code Journal of Direct, Data and Digital Marketing Practice Mobile Research Free

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