Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Date Title Publication Marketing Channel Document Source Pay/Freesort descending
4/2016 What Marketers Need to Understand About Augmented Reality Harvard Business Review Digital / Social Media, Emerging Channels, Mobile Research Free
3/2015 Do YouTubers Fuel Purchase Intent Among Teens? eMarketer Digital / Social Media Research Free
9/2015 Break Through The Hype Of Social Selling Forrester Digital / Social Media Research Free
4/2017 Adopt an App+ Strategy, Move Beyond Apps to Win, Serve and Retain Your Customers Forrester Any Marketing Channel Research Free
1/2016 What's Important When Buying Programmatically? eMarketer Digital / Social Media, TV / Radio Research Free
11/2016 United States Postal Service: Delivering maximum impact - how big data and omnichannel marketing work with direct mail ANA Magazine Direct Mail Research Free
3/2016 Marketing Technology: The Six Developments That Matter the Most in 2016 eMarketer Digital / Social Media Research Free
9/2014 Mail Innovations USPS OIG Digital / Social Media, Direct Mail, Mobile Research Free
4/2011 Will Facebook Ever Drive eCommerce? Forrester Digital / Social Media Research Free
12/2012 Comparing Two Direct Mail Strategies to Sell Native Plants in a Campaign to Promote Natural Lake Shorelines Social Marketing Quarterly Direct Mail Research Free
4/2015 Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015 eMarketer Digital / Social Media Research Free
3/2017 Artificial Intelligence: The Bridge Between Data & Personalization Emarsys Emerging Channels Research Free
5/2014 Media Buying’s Evolution Challenges Forrester Any Marketing Channel Research Free
11/2013 Social Media, Social Me: A Content Analysis of Beauty Companies' Use of Facebook in Marketing and Branding Journal of Promotion Management Digital / Social Media Research Free
12/2011 Find us on Facebook: How Cause Marketing has Embraced Social Media Journal of Marketing Development and Competitiveness Digital / Social Media Research Free
4/2017 The User Engagement Top 100 Report: Email Marketing in E-Commerce. Iterable Digital / Social Media, Mobile Research Free
7/2016 Q2 2016 Social Trend Report Kinetic Soical Digital / Social Media Research Free
5/2017 StatPack: US Mobile Time Spent and Activities 2017 eMarketer Mobile Research Free
5/2017 Why Omni-Channel Retailers are Winning Salesforce Any Marketing Channel Research Free
7/2016 Email Marketing Is a Double Win for Customer Acquisition, Retention eMarketer Digital / Social Media Research Free
7/2017 The 2017 Social Landscape for E-Commerce Sellers Channel Advisor Digital / Social Media Research Free
12/2015 Audience Targeting Top Method Used to Place TV Ads eMarketer TV / Radio Research Free
11/2016 Direct Mail: Email is fast but letter is better Market Leader Direct Mail Research Free
11/2013 Enhancing Mail for Digital Natives USPS OIG Digital / Social Media, Direct Mail Research Free
9/2012 The Always Addressable Customer Forrester Digital / Social Media Research Free

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