Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
12/2018 The Gmail Effect Yes LifeCycle Marketing Digital / Social Media Research Free
12/2018 Email Marketing Performance in 2017 Return Path Digital / Social Media Research Free
12/2018 The Retailer's Mobile Marketing Playbook Loyalytics Mobile Research Free
12/2018 eMarketer Report: Email Marketing Benchmarks  eMarketer Any Marketing Channel Research Free
12/2018 The Cross-Channel Difference: How Breaking Down Silos Can Boost Engagement More Than 800% Braze Any Marketing Channel Research Free
12/2018 7 Inspiring Email Templates Salesforce Pardot Direct Mail Research Free
12/2018 2018 App Marketing Guide Loyalytics Mobile Research Free
2/2018 2018 Email Marketing Lookbook Return Path Digital / Social Media Research Free
1/2018 Social Strategies for Retail Sprinklr Any Marketing Channel Research Free
1/2018 365 Days of Hashtags and Content Ideas for Social Media and Beyond Fresh Relevance Digital / Social Media Research Free
12/2017 5 Steps to Automating Your Mobile App Marketing Loyalytics Mobile Research Free
11/2017 Maximizing LinkedIn for Business TradePub Digital / Social Media Research Free
11/2017 50 Social Media Best Practices Salesforce Digital / Social Media Research Free
11/2017 Q3 2017 Email Benchmark Report Yes LifeCycle Marketing Digital / Social Media Research Free
10/2017 6 ways to grow your database this season Dot Mailer Digital / Social Media Research Free
10/2017 Artificial Intelligence in email Dot Mailer Digital / Social Media Research Free
10/2017 Emoji Use in Email Subject Lines Return Path Digital / Social Media Research Free
10/2017 Empowering your events marketing with email Dot Mailer Any Marketing Channel Research Free
10/2017 Navigating Social Media Marketing Adtaxi Any Marketing Channel Research Free
10/2017 Haptics for Mobile Ads Immersion Mobile Research Free
10/2017 Roundup: Mobile Commerce 2017 eMarketer Mobile Research Free
9/2017 2017 Push Notifications Best Practices Loyalytics Mobile Research Free
9/2017 Pandora's Definitive Guide to Audio 2017 Pandora TV / Radio Research Free
9/2017 StatPack: US Social Usage 2017 eMarketer Digital / Social Media Research Free
8/2017 Subject Line Benchmarks Yes LifeCycle Marketing Any Marketing Channel Research Free

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