Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Date Titlesort descending Publication Objectives Pay/Free
11/2016 Beyond the Walled Garden 4 Info Free
7/2015 2015 Lead Nurturing Benchmark Study Demand Gen Report Free
12/2015 2016 Edition Marketing Fact Pack Advertising Age Free
6/2016 2016 Trends in Personalization Evergage Free
8/2017 2017 and Beyond: A Guide to Loyalty Strategies for an Omnichannel World Session M Free
8/2017 2017 Gartner Magic Quadrant for CRM Lead Management Marketo Free
10/2017 2017 Holiday Retial Trends and Guide Retail Me Not Free
8/2017 2017 State of Marketing Salesforce Free
7/2017 25 Content Marketing Questions Answered Curata Free
8/2017 7 Inspiring B2B Marketing Campaigns Salesforce Pardot Free
9/2016 A Global Perspective of Mobile Commerce Internet Advertising Bureau Free
6/2017 A Marketer’s Guide to Reaching Each Consumer Generation Yes LifeCycle Marketing Free
4/2013 A Repeatable Framework for Building Great Digital Campaigns Gartner $
3/2016 Adapting to the pace of omnichannel commerce WBR Digital & emarsys $
11/2014 Advance Campaign Automation With Personalization And Real-Time Context Forrester $
5/2016 Advertising Mail Future Prospects in Five Scenarios USPS OIG Free
3/2016 Advertising Mail: Past and Present USPS OIG Free
7/2017 AdWords Industry Benchmark Report 2017 Bizable Free
8/2015 B2B Lead Nurture Campaigns Improve Personalization, Targeting eMarketer Free
9/2017 B2C Marketers’ Online and Offline Campaign KPIs Are Converging Marketing Charts Free
1/2012 Better Triggers, More Relevance Forrester $
8/2015 Brand Attraction From Enriched Interaction CMO Council Free
3/2011 Branding Value Of Paid Search Forrester $
1/2016 Breaking the DAM Adobe Free
7/2016 Building Brands That Attract + Engage Fans CMO Council Free

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