Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Date Title Publication Objectives Pay/Freesort descending
5/2015 Why Retailers Are Buying In to Programmatic eMarketer Free
1/2016 Breaking the DAM Adobe Free
5/2014 Media Buying’s Evolution Challenges Forrester Free
7/2017 The Age of the Omnichannel Integrator Acxiom Free
8/2017 7 Inspiring B2B Marketing Campaigns Salesforce Pardot Free
6/2016 2016 Trends in Personalization Evergage Free
10/2017 The Growth Marketer's Guide to Education Iterable Free
3/2015 Content Fitness Data Analysis PAN Communications Free
1/2016 The Marketers' Guide to Articulating DAM Return on Investment Adobe Free
7/2017 Curate Content Like A Boss: The Hands-On Guide Curata Free
7/2016 Building Brands That Attract + Engage Fans CMO Council Free
9/2017 CPG Trends Report Crimson Hexagon Free
8/2015 B2B Lead Nurture Campaigns Improve Personalization, Targeting eMarketer Free
10/2017 State of B2B Full-Funnel Measurement Full Circle Insights Free
5/2017 Content Land: Find the Best Type of Visual for Your Objectives and Content Marketo Free
2/2016 Direct Mail Delivers: Strategies for Participating in the Value Chain Cannon Solutions America Free
7/2017 25 Content Marketing Questions Answered Curata Free
8/2017 The Millennials are Here - How Generational Differences Impact B2B Buying Committees Today TradePub Free
7/2015 2015 Lead Nurturing Benchmark Study Demand Gen Report Free
8/2016 Embrace The New Marketing Performance Measurement Standard Forrester Free
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels HubSpot Free
5/2017 The Definitive Guide to Engaging Content Marketing Marketo Free
10/2014 Familiarity, Frequency and Fine Lines Inskin Media; RAPP Media Free
7/2017 The State and Future of Loyalty: Perspective from the Experts DMN Free
5/2016 The Purpose-Built Experience CMO Council Free

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