Marketing attribution is assigning credit to each marketing channel touched by a consumer when making a purchasing decision. In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend, hinge on determining the value of each marketing touchpoint. This page includes research about understanding the twisting path a consumer takes in their decision-making process will help marketers make informed decisions about how to best prioritize their budgets by learning about marketing attribution.
|11/2012||"Owner" And "Sponsor" B2B Community Success Metrics||Forrester||Digital / Social Media||$|
|3/2016||2015 Full Year IAB Consumer Usage Digital Trend Report||Interactive Advertising Bureau||Digital / Social Media, Emerging Channels, Mobile||Free|
|2/2015||2015 State of Digital Marketing||State of Digital Marketing||Any Marketing Channel||Free|
|5/2015||A Diagnosis and Prescription for Marketing Performance Management: 2015 MPM Study Report||Marketing Performance Management Study Report||Any Marketing Channel||$|
|2/2009||A Framework For Multicampaign Attribution Measurement||Forrester||Any Marketing Channel||$|