Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Datesort ascending Title Publication Marketing Channel Document Source Pay/Free
10/2017 Haptics for Mobile Ads Immersion Mobile Research Free
10/2017 Roundup: Mobile Commerce 2017 eMarketer Mobile Research Free
10/2017 6 ways to grow your database this season Dot Mailer Digital / Social Media Research Free
10/2017 Artificial Intelligence in email Dot Mailer Digital / Social Media Research Free
10/2017 Emoji Use in Email Subject Lines Return Path Digital / Social Media Research Free
10/2017 Empowering your events marketing with email Dot Mailer Any Marketing Channel Research Free
10/2017 Navigating Social Media Marketing Adtaxi Any Marketing Channel Research Free
9/2017 2017 Push Notifications Best Practices Loyalytics Mobile Research Free
9/2017 Pandora's Definitive Guide to Audio 2017 Pandora TV / Radio Research Free
9/2017 StatPack: US Social Usage 2017 eMarketer Digital / Social Media Research Free
8/2017 The Core Four: Essential Marketing Technologies Webdam Any Marketing Channel Research Free
8/2017 The Big Rewards of Email Deliverability Sparkpost Any Marketing Channel Research Free
8/2017 StatPack: US Omnichannel Retail eMarketer Any Marketing Channel Research Free
8/2017 Subject Line Benchmarks Yes LifeCycle Marketing Any Marketing Channel Research Free
7/2017 The 2017 Social Landscape for E-Commerce Sellers Channel Advisor Digital / Social Media Research Free
7/2017 Hitting the Mark 2017 Dot Mailer Digital / Social Media Research Free
7/2017 Essential 2017 E-Commerce Calendar: July-December Channel Advisor Digital / Social Media Research Free
7/2017 Global App Economy Forecast App Annie Mobile Research Free
7/2017 FitForCommerce Report 2017: From Idea to Doorstep FitforCommerce Any Marketing Channel Research Free
7/2017 Break Through the Hype: Uncover the Reality of AI Oracle Emerging Channels Research Free
7/2017 2017 Email Marketing Industry Report Emma Digital / Social Media Research Free
7/2017 The Mobile Marketing Starter Kit Loyalytics Mobile Research Free
6/2017 Put an End to Tv Waste TV Squared TV / Radio Research Free
6/2017 Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline Advertising Research Foundation Digital / Social Media Research $
6/2017 7 TV Ad Trends for 2017 TV Squared TV / Radio Research Free

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