Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Datesort ascending Title Publication Objectives Pay/Free
9/2017 CPG Trends Report Crimson Hexagon Free
8/2017 Influencer Marketing 2017 eMarketer Free
8/2017 The Complete Back-to-School Consumer and Retailer Insights Guide Retail Me Not Free
8/2017 2017 and Beyond: A Guide to Loyalty Strategies for an Omnichannel World Session M Free
8/2017 The Future of Marketing Hubspot Free
8/2017 Ready for Black Friday? Dot Mailer Free
8/2017 The State of Engagement Marketo Free
8/2017 Retailer Increases Redemption Rates with Integrated Campaign Free
8/2017 2017 State of Marketing Salesforce Free
8/2017 How to advertise to consumers who hate ads Forrester Free
8/2017 2017 Gartner Magic Quadrant for CRM Lead Management Marketo Free
8/2017 7 Inspiring B2B Marketing Campaigns Salesforce Pardot Free
7/2017 Unraveling the Hype: AI Marketing Readiness in Retail & E-Commerce Emarsys Free
7/2017 The B2B Marketer's Guide to Annual Planning Bizable Free
7/2017 AdWords Industry Benchmark Report 2017 Bizable Free
7/2017 The Omnichannel Marketer’s Holiday Domination Guide Emarsys Free
7/2017 The Age of the Omnichannel Integrator Acxiom Free
7/2017 Curate Content Like A Boss: The Hands-On Guide Curata Free
7/2017 25 Content Marketing Questions Answered Curata Free
7/2017 The State and Future of Loyalty: Perspective from the Experts DMN Free
7/2017 How best-in-class retailers use CGC to win shoppers and increase sales Bazaar Voice Free
7/2017 Holiday Email Marketing Guide: How Day of the Week and Offer Type Impact Email Performance Yes LifeCycle Marketing Free
6/2017 Great Mobile Apps & Why They’re Successful Loyalytics Free
6/2017 The Secrets to Enabling Omnichannel Retailing MuleSoft Free
6/2017 The Keys to Marketing Automation Success in the Enterprise Marketo Free

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