Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Datesort ascending Title Publication Objectives Pay/Free
10/2017 The Commerce Data Report Criteo Free
10/2017 The Growth Marketer's Guide to Education Iterable Free
10/2017 State of B2B Full-Funnel Measurement Full Circle Insights Free
10/2017 Building Direct Relationships with Digital Shoppers  Quotient Free
10/2017 Tomorrow's Marketer Marketo Free
10/2017 Planning and Measuring Social Media Campaigns Sysomos Free
10/2017 2017 Holiday Retial Trends and Guide Retail Me Not Free
10/2017 Creative Quality Has Biggest Impact on Ad Effectiveness, but Media’s Influence is Growing Marketing Charts Free
9/2017 CPG Trends Report Crimson Hexagon Free
9/2017 The Critical Bridge for Marketers Looking to Develop More Cohesive Customer Engagement Tealium Free
9/2017 B2C Marketers’ Online and Offline Campaign KPIs Are Converging Marketing Charts Free
9/2017 Key trends in: Marketing Enablement Marketing Charts Free
9/2017 The Beginner's Guide to Audience Profiling Globalweb Index Free
9/2017 The Customer Loyalty Playbook: Five Marketing Strategies to Drive Engagement and Retention Selligent Free
8/2017 2017 Gartner Magic Quadrant for CRM Lead Management Marketo Free
8/2017 7 Inspiring B2B Marketing Campaigns Salesforce Pardot Free
8/2017 The Millennials are Here - How Generational Differences Impact B2B Buying Committees Today TradePub Free
8/2017 Influencer Marketing 2017 eMarketer Free
8/2017 The Complete Back-to-School Consumer and Retailer Insights Guide Retail Me Not Free
8/2017 2017 and Beyond: A Guide to Loyalty Strategies for an Omnichannel World Session M Free
8/2017 The Future of Marketing Hubspot Free
8/2017 Ready for Black Friday? Dot Mailer Free
8/2017 The State of Engagement Marketo Free
8/2017 Predictive Content: The Key to Automating Engagement Listrak Free
8/2017 Retailer Increases Redemption Rates with Integrated Campaign Free

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