A key marketing goal is to reach consumers at moments that most influence their decisions during the customer journey. Whether using television, radio, direct mail, or digital to connect with customers , understanding when in the buying process consumers are open to influences is crucial to maximize the effectiveness of each marketing channel and optimize customer experience. This page contains market research about when consumers’ absorb, retain, or act on various media types or how they can be optimally combined to yield the greatest return on investment for the marketer along the customer journey.

Customer Journey Research

Datesort ascending Title Publication Touchpoints Pay/Free
12/2018 Snapshot Report: Marketing Trends Across Retail and Consumer Goods Salesforce Free
12/2018 The Business Case for Optimizing Customer Journeys Merkle Free
12/2018 eMarketer Roundup: Mobile Marketing & Advertising Trends eMarketer Free
12/2018 ForeSee Experience Index: Retail CX Rankings Foresee Free
12/2018 A Blueprint for Using Audience Insights in Marketing Strategies Yes LifeCycle Marketing Free
1/2018 The 2017 Consumer Content Report: Influence in the Digital Age Stackla Free
1/2018 Integrated Marketing for Seamless Customer Experiences Acxiom Free
11/2017 Roundup: Driving Customer Engagement eMarketer Free
10/2017 The Customer-First Future of Marketing Sprinklr Free
10/2017 Roundup: Consumer Behavior eMarketer Free
10/2017 Using Analytics to Manage and Master the Shopper's Journey Session M Free
9/2017 Roundup: Path to Purchase Beyond the Retail Vertical eMarketer Free
9/2017 4 Steps to Convert the Online Window-Shopper Oracle Free
8/2017 A Marketer's Guide to Forging Stronger Customer Relationships through Smarter Engagements Session M Free
8/2017 Customer Experience 2017: The Journey Toward Customer-Centricity Continues eMarketer Free
8/2017 The Age of the Adaptive Marketer - Meeting the Needs of the Connected Customer with Adaptive Brand Content TradePub Free
7/2017 How Brands Annoy Fans - The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent Marketing Charts Free
7/2017 Content Marketing: 11 Steps to Engage, Entertain, and Inform eMarketer Free
7/2017 The 2017 Voice of Customer Toolkit Medallia Free
7/2017 The Evolving E-Commerce Consumer Journey Channel Advisor Free
6/2017 Mastering Identity Mapping of the Connected Consumer 4 Info Free
6/2017 Building Consumer Brand Infatuation: How Popular Retail and Travel Brands are Crushing Customer Churn with Great Experiences Signal Free
6/2017 Roundup: Right Message, Right Time, Right Target eMarketer Free
5/2017 US Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media e-Marketer Free
5/2017 The Motivated Mobile Customer YieldBot Free