A key marketing goal is to reach consumers at moments that most influence their decisions during the customer journey. Whether using television, radio, direct mail, or digital to connect with customers , understanding when in the buying process consumers are open to influences is crucial to maximize the effectiveness of each marketing channel and optimize customer experience. This page contains market research about when consumers’ absorb, retain, or act on various media types or how they can be optimally combined to yield the greatest return on investment for the marketer along the customer journey.

Customer Journey Research

Datesort ascending Title Publication Touchpoints Pay/Free
8/2017 A Marketer's Guide to Forging Stronger Customer Relationships through Smarter Engagements Session M Free
8/2017 Customer Experience 2017: The Journey Toward Customer-Centricity Continues eMarketer Free
8/2017 The Age of the Adaptive Marketer - Meeting the Needs of the Connected Customer with Adaptive Brand Content TradePub Free
7/2017 How Brands Annoy Fans - The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent Marketing Charts Free
7/2017 Content Marketing: 11 Steps to Engage, Entertain, and Inform eMarketer Free
7/2017 The 2017 Voice of Customer Toolkit Medallia Free
7/2017 The Evolving E-Commerce Consumer Journey Channel Advisor Free
6/2017 Mastering Identity Mapping of the Connected Consumer 4 Info Free
6/2017 Building Consumer Brand Infatuation: How Popular Retail and Travel Brands are Crushing Customer Churn with Great Experiences Signal Free
6/2017 Roundup: Right Message, Right Time, Right Target eMarketer Free
5/2017 US Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media e-Marketer Free
5/2017 The Motivated Mobile Customer YieldBot Free
5/2017 Roundup: Measuring and Optimizing the Customer Experience eMarketer Free
5/2017 The CMO Solution Guide: Why Customer Identity Matters for Great Customer Experiences Signal Free
4/2017 WHAT CUSTOMER EXPERIENCE PROFESSIONALS MUST DO TO BE RELEVANT TO THE C-SUITE Walker Information Free
4/2017 2017 Digital Marketing Campaigns Benchmark Report Listrak Free
4/2017 People-Based Marketing: Intelligence for a New Age Visual IQ Free
4/2017 Customer Data Management: Next-Gen Tools for the Retail Industry Session M Free
4/2017 Separating Signal From Noise Bazaar Voice Free
2/2017 The Updated Buyer’s Journey: Why Web Tracking Matters Bright Funnel Free
2/2017 2017 Mobile Wallet Playbook:"Engaging the Other 80%" 3Cinteractive Free
2/2017 10 Key Marketing Trends for 2017 IBM Marketing Cloud Free
1/2017 The State of Cash Back Offers: Consumer Insights for Retailers Retail Me Not Free
11/2016 Full-Funnel Marketing Strategies Ad Roll Free
9/2016 Retentionomics: The Path to Profitable Growth Forbes Insights Loyalty Free

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