Through mobile marketing, marketers interact with consumers through a mobile device, like a smartphone or tablet. Mobile ads are displayed as text messages, images, video, audio, banner ads, coupons, and sponsored apps.

Consumers are now rarely without their mobile devices, which creates a unique opportunity to engage with them in new and different ways. For example, ads can be tailored to the consumer’s exact location, providing real-time notifications of sales and coupons for stores and restaurants nearby. Mobile ads can also allow consumers to click on an ad to respond directly or find additional information, empowering them with information at the precise moment they desire it.

This page contains mobile market research about various mobile innovations marketers are utilizing to target consumers and generate more revenue.

Mobile Research and Case Studies

Date Title Document Source Publicationsort descending Marketing Channel
6/2017 Multi-channel Campaign Increases Engagement and Donations Case Study Digital / Social Media, Direct Mail, Mobile
7/2017 Cross Media Campaign Increases Donations by 84% Case Study Digital / Social Media, Direct Mail, Mobile, Print
10/2016 Interactive Technology Used to Improve Bottled Water Sales Case Study Digital / Social Media, Direct Mail, Mobile
2/2016 The race for relevance Total Retail 2016: United States Research 18th Annual Global CEO Survey, 2015 Digital / Social Media, Mobile
4/2017 2017 Mobile Loyalty Report Research 3Cinteractive
1/2013 Mobile Marketing: Applications And Implications For Physicians In Private Practice Research American Journal of Health Sciences Mobile
4/2017 Mobile App Marketing Your Guide to the Basics Research App Annie Mobile
7/2017 Global App Economy Forecast Research App Annie Mobile
2/2017 App Annie 2016 Retrospective — Mobile’s Continued Momentum  Research App Annie Mobile
6/2014 A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective Research Behaviour & Information Technology Mobile
4/2017 C-Suite Series: A Marketer's Guide to Behavioral Email Research Bouncex Digital / Social Media, Mobile
5/2016 Planning and implementing effective mobile marketing programs Research Business Horizons Mobile
3/2012 If you love something, let it go mobile: Mobile marketing and mobile social media 4×4 Research Business Horizons Digital / Social Media, Mobile
3/2016 Virtual & Augmented Reality: The Future of Immersive Marketing Research Catalyst Digital / Social Media, Emerging Channels, Mobile
4/2017 Five Challenges Facing Mobile Advertising in 2017 Research Cogniance Mobile
7/2014 Privacy preserving and transactional advertising for mobile services Research Computing. Archives for Informatics and Numerical Computation Mobile
9/2014 The effects of product involvement and impulse buying on purchase intentions in mobile text advertising Research Electronic Commerce Research and Applications Mobile
5/2017 StatPack: US Mobile Time Spent and Activities 2017 Research eMarketer Mobile
9/2016 Loyalty Programs May Sway Big-Box Store Shoppers this Holiday Research eMarketer Mobile
7/2015 Mobile Games: A Large Audience, But Limited Ad Spending (So Far) Research eMarketer Digital / Social Media
10/2016 Connected Consumer Roundup Research eMarketer Digital / Social Media, Mobile
7/2015 App Install Ads Help Marketers Cut Through the Clutter Research eMarketer Mobile
5/2017 Are You Prepared for a Mobile-First World? 5 Reasons to Get Ready Now Research Emarsys Mobile
7/2016 Virtual Identity And New Consumer Behavior - The Role Of Mobile Marketing Research European Scientific Journal Mobile
11/2014 US Digital Marketing Forecast, 2014 To 2019 Research Forrester Digital / Social Media, Direct Mail, Mobile, TV / Radio

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