Through mobile marketing, marketers interact with consumers through a mobile device, like a smartphone or tablet. Mobile ads are displayed as text messages, images, video, audio, banner ads, coupons, and sponsored apps.

Consumers are now rarely without their mobile devices, which creates a unique opportunity to engage with them in new and different ways. For example, ads can be tailored to the consumer’s exact location, providing real-time notifications of sales and coupons for stores and restaurants nearby. Mobile ads can also allow consumers to click on an ad to respond directly or find additional information, empowering them with information at the precise moment they desire it.

This page contains research about various mobile innovations marketers are utilizing to target consumers and generate more revenue.

Mobile Research and Case Studies

Datesort ascending Title Document Source Publication Marketing Channel
5/2017 A Buyer’s Guide To Mobile Marketing. Research Loyalytics Mobile
5/2017 How Push Notifications Impact Retail App Retention Rates Research Urban Airship Mobile
5/2017 Are You Prepared for a Mobile-First World? 5 Reasons to Get Ready Now Research Emarsys Mobile
5/2017 StatPack: US Mobile Time Spent and Activities 2017 Research eMarketer Mobile
4/2017 Mobile App Marketing Your Guide to the Basics Research App Annie Mobile
4/2017 Five Challenges Facing Mobile Advertising in 2017 Research Cogniance Mobile
4/2017 The User Engagement Top 100 Report: Email Marketing in E-Commerce. Research Iterable Digital / Social Media, Mobile
4/2017 C-Suite Series: A Marketer's Guide to Behavioral Email Research Bouncex Digital / Social Media, Mobile
4/2017 2017 Mobile Loyalty Report Research 3Cinteractive
2/2017 App Annie 2016 Retrospective — Mobile’s Continued Momentum  Research App Annie Mobile
1/2017 Mobile Retail Trends Report: Mobile Shopping & Influence During Cyber Week 2016 Research Urban Airship Mobile
10/2016 Virtual Reality Industry Report: Fall 2016 Research Greenlight Insights Digital / Social Media, Emerging Channels, Mobile
10/2016 Interactive Technology Used to Improve Bottled Water Sales Case Study Digital / Social Media, Direct Mail, Mobile
10/2016 Market Insight: Retail Industry Primer, 2013 Research Gartner Mobile
10/2016 Connected Consumer Roundup Research eMarketer Digital / Social Media, Mobile
10/2016 How Do Social Apps Stack Up? Research Forrester Digital / Social Media, Mobile
9/2016 A Global Perspective of Mobile Commerce Research Internet Advertising Bureau Mobile
9/2016 Loyalty Programs May Sway Big-Box Store Shoppers this Holiday Research eMarketer Mobile
9/2016 Advertising Mail Innovations Research USPS OIG Digital / Social Media, Direct Mail, Mobile
8/2016 Use Growing Mobile Payment, Shopping and Banking Adoption to Enhance User Experience Research Gartner Mobile
7/2016 Market Insight: Conversational Commerce — Hype or Reality? Research Gartner Digital / Social Media, Mobile
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels Research HubSpot Digital / Social Media, Mobile
7/2016 Virtual Identity And New Consumer Behavior - The Role Of Mobile Marketing Research European Scientific Journal Mobile
6/2016 Mobile Consumer Behavior Is Disrupting Marketing, Learn How to Take Advantage Research Gartner Mobile
6/2016 Promotional marketing through mobile phone SMS: a cross-cultural examination of consumer acceptance Research Transnational Corporations Review Mobile

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