Creating an effective marketing strategy that represents an organization’s brand and meets business objectives is essential. Marketers are tuning their efforts to connect with consumers wherever they are to achieve complete customer-centric engagement. In order to stay relevant in today’s digital era, organizations must strategically coordinate their communications efforts across a variety of communication channels and use those channels clearly and consistently to maximize impact. Integrated marketing uses both traditional and digital media to effectively engage consumers.

Tapping into omni-channel marketing, tracking insights into consumer behavior and media consumption, and staying on top of media and marketing trends and technologies are vital to successfully connecting and relating to today’s consumers. Marketers must stay abreast of new technologies, ideas and trends in a constantly changing future. This page contains essential research and case studies that span marketing channels and industries that any marketer- novice or seasoned – will find highly beneficial and relevant.

Integrated Communications Research and Case Studies

Datesort ascending Title Document Source Publication Marketing Channel
5/2016 The Coming Wave Of Virtual Reality Research Forrester Any Marketing Channel
5/2016 Augmented Reality: Designing Immersive Experiences That Maximize Consumer Engagement Research Business Horizons Any Marketing Channel
4/2016 Embracing the Unique Viewer Research FreeWheel Any Marketing Channel
4/2016 Brief: Choose From Four Approaches To Build Your Community Research Forrester Any Marketing Channel
4/2016 Media Inflation Trends Research AAAA Any Marketing Channel
3/2016 Strategic Approach in Social Media Marketing and a Study on Successful Facebook Cases Research European Scientific Journal Any Marketing Channel
2/2016 Digital & Media Predictions 2016 Research Millward Brown Any Marketing Channel
1/2016 Predicting Routes to Revenue Research CMO Council Any Marketing Channel
1/2016 2016 RSW/US New Year Outlook Report: Agency and Marketer Perspective on the Business of Advertising and Marketing Research RWS/US Any Marketing Channel
1/2016 Marketing Tech Trends: 10 Things Happening in 2016 Research Rocket Fuel Marketer Trends Study Any Marketing Channel
1/2016 Response Rate Report Research Marketing Insights Any Marketing Channel
1/2016 Market Guide for Augmented Reality Research Gartner Any Marketing Channel
1/2016 Augmented Reality Marketing: Consumer Preferences and Attitudes Toward Hypermedia Print Ads Research Journal of Interactive Advertising Any Marketing Channel
12/2015 Marketing Fact Pack Research Advertising Age Any Marketing Channel
12/2015 2016 Edition Marketing Fact Pack Research Advertising Age Any Marketing Channel
12/2015 Four Best Practices For Applying Through-Channel Marketing Automation Research Forrester Any Marketing Channel
12/2015 Four Best Practices For Applying Through-Channel Marketing Automation Research Forrester Any Marketing Channel
11/2015 BIA/Kelsey's U.S. Local Advertising Forecast for 2016 Research BIA/Kelsey Any Marketing Channel
11/2015 Vendor Landscape: Gamification Solutions For Strategy And Execution Research Forrester Any Marketing Channel
10/2015 The Neuroscience of Touch Research Sappi North America Any Marketing Channel
10/2015 Marketing Disruption II Research Association of National Advertisers Any Marketing Channel
9/2015 An investigation into gamification as a customer engagement experience environment Research Journal of Services Marketing Any Marketing Channel
9/2015 Global Media Report 2015 Research McKinsey & Company Any Marketing Channel
8/2015 Brand Attraction From Enriched Interaction Research CMO Council Any Marketing Channel
8/2015 Beacons for Retailers: Beyond the Hype Research eMarketer Any Marketing Channel

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