Creating an effective marketing strategy that represents an organization’s brand and meets business objectives is essential. Marketers are tuning their efforts to connect with consumers wherever they are to achieve complete customer-centric engagement. In order to stay relevant in today’s digital era, organizations must strategically coordinate their communications efforts across a variety of communication channels and use those channels clearly and consistently to maximize impact. Integrated marketing uses both traditional and digital media to effectively engage consumers.
Tapping into omni-channel marketing, tracking insights into consumer behavior and media consumption, and staying on top of media and marketing trends and technologies are vital to successfully connecting and relating to today’s consumers. Marketers must stay abreast of new technologies, ideas and trends in a constantly changing future. This page contains essential research and case studies that span marketing channels and industries that any marketer- novice or seasoned – will find highly beneficial and relevant.
Integrated Communications Research and Case Studies
Date | Title |
Document Source![]() |
Publication | Marketing Channel |
---|---|---|---|---|
2/2016 | Digital & Media Predictions 2016 | Research | Millward Brown | Any Marketing Channel |
12/2016 | TOOLKIT 2017 ‘DARK SOCIAL’ AND CHAT APPS | Research | Warc | Any Marketing Channel |
10/2017 | Navigating Social Media Marketing | Research | Adtaxi | Any Marketing Channel |
5/2014 | Unleashing the Power of Cross-Platform Advertising | Research | Association of National Advertisers | Any Marketing Channel |
7/2016 | Building Brands That Attract + Engage Fans | Research | CMO Council | Any Marketing Channel |
5/2016 | The Purpose-Built Experience | Research | CMO Council | Any Marketing Channel |
7/2015 | Can marketing automation be the glue that helps align sales and marketing? | Research | Journal of Direct, Data and Digital Marketing Practice | Any Marketing Channel, Emerging Channels |
3/2017 | US Digital Media Usage: A Snapshot of 2017 | Research | IBM | Any Marketing Channel |
12/2018 | eMarketer Report: Email Marketing Benchmarks | Research | eMarketer | Any Marketing Channel |
5/2014 | Media Buying’s Evolution Challenges | Research | Forrester | Any Marketing Channel |
1/2016 | Predicting Routes to Revenue | Research | CMO Council | Any Marketing Channel |
7/2015 | Marketing automation: Lessons learnt so far … | Research | Journal of Direct, Data and Digital Marketing Practice | Any Marketing Channel |
3/2017 | Omni-channel Report Card Self Assessment | Research | IBM | Any Marketing Channel |
12/2018 | The Cross-Channel Difference: How Breaking Down Silos Can Boost Engagement More Than 800% | Research | Braze | Any Marketing Channel |
3/2015 | Research Report: 2014 Omnichannel Marketing | Research | Association of National Advertisers | Any Marketing Channel |
8/2015 | Brand Attraction From Enriched Interaction | Research | CMO Council | Any Marketing Channel |
5/2016 | The Coming Wave Of Virtual Reality | Research | Forrester | Any Marketing Channel |
4/2017 | The Enterprise Guide to Omni-Channel Marketing | Research | Loyalytics | Any Marketing Channel |
1/2018 | Social Strategies for Retail | Research | Sprinklr | Any Marketing Channel |
11/2015 | BIA/Kelsey's U.S. Local Advertising Forecast for 2016 | Research | BIA/Kelsey | Any Marketing Channel |
5/2013 | Move Beyond Campaigns To Tap Hidden Customer Potential | Research | Forrester | Any Marketing Channel |
7/2016 | Augmented Reality: Emerging Tools To Explore | Research | Forrester | Any Marketing Channel |
4/2017 | 2017 Email Benchmarks & Trends Report | Research | Inbox Marketer | Any Marketing Channel |
1/2016 | 2016 RSW/US New Year Outlook Report: Agency and Marketer Perspective on the Business of Advertising and Marketing | Research | RWS/US | Any Marketing Channel |
12/2015 | Marketing Fact Pack | Research | Advertising Age | Any Marketing Channel |