Direct mail has a long, proven history as a successful advertising medium. Its strength is based on its ability to communicate one-on-one with a targeted audience, as well as the tactile experience readers get when they interact with a mailpiece. Direct mail encompasses a variety of marketing materials, including advertising circulars, coupon envelopes, brochures, catalogs, postcards, newsletters and sales letters, billing statements, sample-sized products, and other commercial merchandising materials all delivered to homes and businesses. Today, with less competition in the mailbox, direct mail is being recognized as having a better chance than other mediums for being noticed. The “Mail Moment” continues to thrive as a daily ritual in which consumers bring in, sort, open and engage with their mail.

This page contains direct mail case studies and research about the value of direct mail, how it contributes to the customer journey, and recent innovations in physical communications.

Direct Mail Research and Case Studies

Date Title Document Source Publicationsort descending Marketing Channel
10/2016 Trade Show Gained Thousands of Attendees from Direct Mailing Case Study Direct Mail
10/2016 Auto Dealer Increases Automotive Sales to Customers with Lower Credit Scores Case Study
10/2016 Restaurant Increased Patronage through Postcard Campaign Case Study Direct Mail
10/2016 Importer Used Direct Mail to Increase Sales Case Study Direct Mail
10/2016 Yogurt Company Promotes Their Growing Business Case Study Direct Mail
10/2016 National Charity Organization Reached Clients through Direct Mail Case Study Direct Mail
10/2016 Direct Mail Used to Increase Catering Services During the Holidays Case Study Direct Mail
1/2017 Bank used Dimensional Direct Mail to Increase Sales Opportunities Case Study Direct Mail
10/2016 Summer Camp Tripled Enrollment with Postcard Campaign Case Study Direct Mail
10/2016 Marketing Campaign Increased Support of Those in Recovery Case Study Direct Mail
10/2016 Manufacturing Company Gained New Clients with Direct Mail Campaign Case Study Direct Mail
10/2016 Pharmacy Successfully Marketed Grand-Opening Event Case Study Direct Mail
10/2016 Fuel Supplier Expanded Customer Base through Postcards Case Study Direct Mail
10/2016 Pharmacy Used Effective Marketing to Double Flu Vaccinations Case Study Direct Mail
10/2016 Ticket Seller Used Direct Mail to Engage Travel Market Case Study Direct Mail
10/2016 Retail Company Notes Big Returns from Programmatic Postcard™ Case Study Digital / Social Media, Direct Mail, Emerging Channels
6/2017 Direct Mail Campaign Wins Back Customers Case Study Digital / Social Media, Direct Mail
10/2016 Multi-Channel Marketing Campaign Increased Company’s Sales Case Study Digital / Social Media, Direct Mail
6/2017 Multi-channel Campaign Increases Engagement and Donations Case Study Digital / Social Media, Direct Mail, Mobile
10/2016 Online Retailer Finds Successful Campaign to Reach Email Unsubscribers Case Study Digital / Social Media, Direct Mail
6/2017 Cross-Media Marketing Campaign Delivers Strong ROI for CPAs Case Study Digital / Social Media, Direct Mail
10/2016 Online Re-commerce Store Used Direct Mail to Increase Customer Loyalty Case Study Direct Mail
6/2017 Business School Uses Sequencing to Increase Applicants Case Study Digital / Social Media, Direct Mail
10/2016 Interactive Technology Used to Improve Bottled Water Sales Case Study Digital / Social Media, Direct Mail, Mobile
7/2017 Cross Media Campaign Increases Donations by 84% Case Study Digital / Social Media, Direct Mail, Mobile, Print

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