Email, social media, pop up ads and website banners ads are all key tools for a digital marketing strategy. Digital marketing is the promotion of products or services using one or more forms of electronic media to connect consumers to a company’s website.

Email is a trackable advertising communication delivered to an online address. Ads can be text only or contain images, videos, or links to other websites. If metrics show an email is not performing well, marketers can quickly make changes to the ad, product, or offer.

Social media marketing focuses on creating content that attracts a consumer’s attention and will encourage sharing across social networks. This form of marketing, which is relatively inexpensive, is driven by word-of-mouth, meaning it is earned media rather than paid media. As popular as it is, it is hard to quantify to what extent social media marketing actually contributes to a company’s profit.

Pop-up ads are a form of internet advertising used to reach on-line consumers as they search for a keyword or term. The goal is to capture the user’s email address for future advertising.

Website banner ads appear as on-line display advertising. The goal is to capture the company’s website by enticing the consumer to click on the banner ad, be linked to the site and provide email information.

This page contains digital marketing research on how various digital channels are used to grab the consumer’s attention, drive traffic to a desired channel, and increase sales in today’s technologically driven society.

Digital/Social Media Research and Case Studies

Datesort ascending Title Document Source Publication Marketing Channel
4/2017 State of Online Retail Performance Research Soasta Any Marketing Channel
4/2017 2017 Consumer Trends Report Research Crimson Hexagon Digital / Social Media
4/2017 The User Engagement Top 100 Report: Email Marketing in E-Commerce. Research Iterable Digital / Social Media, Mobile
4/2017 The Fundamentals of Social Media Analytics Research Crimson Hexagon Any Marketing Channel
4/2017 Personalization Roadmap: 6 Steps to Creating a Personalized Customer Experience Research Yes LifeCycle Marketing Digital / Social Media
4/2017 C-Suite Series: A Marketer's Guide to Behavioral Email Research Bouncex Digital / Social Media, Mobile
4/2017 4 Steps to Boosting Your Email Marketing Strategy Research BounceX Digital / Social Media
3/2017 Infographic Commerce Snapshot Research eMarketer Digital / Social Media
3/2017 Digital Assistants: Reordering Consumer Lives & Redefining Digital Marketing Research iProspect Digital / Social Media
3/2017 What’s the Big Deal? A Look Inside 6 Different Types of Email Offers Research YesMail Digital / Social Media
3/2017 Display Ads and Inbound Marketing Research Hubspot & Adroll Digital / Social Media
2/2017 Tuned In: The Brain’s Response to Ad Sequencing Research USPS OIG Digital / Social Media, Direct Mail
2/2017 Digital Marketing 101: Key Tools for Engagement Marketing Research Marketo Digital / Social Media
1/2017 Digital Marketer Dilemmas (And the Solutions that Succeed) Research Ad Roll Digital / Social Media
1/2017 2017 App Marketing Guide Research Loyalytics Digital / Social Media
10/2016 Car Dealership Uses New Buyer, Personalized Packet to Increase Loyalty Case Study Digital / Social Media
10/2016 Online Retailer Finds Successful Campaign to Reach Email Unsubscribers Case Study Digital / Social Media, Direct Mail
10/2016 Grocer Used Customer Data to Create Marketing Profile for Each Store Location Case Study Digital / Social Media, Direct Mail, Print
10/2016 Interactive Technology Used to Improve Bottled Water Sales Case Study Digital / Social Media, Direct Mail, Mobile
10/2016 Instagram Advertising: What Marketers Need to Know Research eMarketer Digital / Social Media
10/2016 How Analytics Drives Customer Life-Cycle Management Research Forrester Digital / Social Media
10/2016 Magic Quadrant for Social Software in the Workplace Research Gartner Digital / Social Media
10/2016 Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand Research Journal of Business Research Digital / Social Media
10/2016 Connected Consumer Roundup Research eMarketer Digital / Social Media, Mobile
10/2016 How Do Social Apps Stack Up? Research Forrester Digital / Social Media, Mobile

Pages