Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Date Title Document Sourcesort descending Publication Marketing Channel
7/2015 Can marketing automation be the glue that helps align sales and marketing? Research Journal of Direct, Data and Digital Marketing Practice Any Marketing Channel, Emerging Channels
10/2011 Going Mobile?: Smartphone marketing efforts just make sense Research Marketing Health Services Mobile
7/2014 How Do Teens Use Social Media? Research Forrester Digital / Social Media
3/2016 The L2RM Center Of Excellence Helps Build New Roles, Skills, And Structures For L2R Success Research Forrester Digital / Social Media
9/2016 Podcast: Finding and Activating Influencers Research Gartner Digital / Social Media
9/2014 Multichannel advertising: does print advertising affect search engine advertising? Research European Journal of Marketing Print
2/2012 How Analytics Helps Consumer Goods Brand Managers With Marketing Mix Modeling Research Gartner Digital / Social Media
7/2017 Hitting the Mark 2017 Research Dot Mailer Digital / Social Media
1/2011 Put Video At The Heart Of Your Content Strategy Research Forrester Digital / Social Media
7/2015 Antecedents of social media B2B use in industrial marketing context: customers' view Research The Journal of Business & Industrial Marketing Digital / Social Media
1/2016 Market Guide for Augmented Reality Research Gartner Any Marketing Channel
3/2016 Factors Influencing Customers Buying Behavior in Mobile Marketing Research International Journal on Global Business Management & Research Mobile
4/2014 Mobile Is The Real Driver For US Social Media Growth Research Forrester Digital / Social Media, Mobile
8/2015 The State Of Retailing Online 2015: Marketing And Merchandising Research Forrester Digital / Social Media
3/2011 TV's Currency Conversion Research Forrester TV / Radio
1/2016 Marketing Tech Trends: 10 Things Happening in 2016 Research Rocket Fuel Marketer Trends Study Any Marketing Channel
11/2011 Competing for consumer memory in television advertising Research International Journal of Advertising TV / Radio
11/2017 Maximizing LinkedIn for Business Research TradePub Digital / Social Media
6/2011 Brand And The Impact For eBusiness Research Forrester Digital / Social Media
8/2016 The Performance Advertiser’s Guide to Instagram Research Ad Roll Digital / Social Media
12/2015 Marketing Fact Pack Research Advertising Age Any Marketing Channel
7/2013 The Social Behaviors Of Your B2B Customers Research Forrester Digital / Social Media
12/2014 Mobile Apps Survey: What Do App Users Want? Research Gartner Mobile
7/2015 Tech Go-to-Market Best Practice: Advocacy Marketing Delivers Value for Tech Providers Research Gartner Digital / Social Media