Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
9/2016 Email Continues to Deliver Strong ROI and Value for Marketers Research eMarketer Digital / Social Media
9/2016 Loyalty Programs May Sway Big-Box Store Shoppers this Holiday Research eMarketer Mobile
9/2016 Use A/B and Multivariate Testing to Improve Marketing Programs Research Gartner Digital / Social Media
9/2016 Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging, and Improve Public Health Campaigns Research Social Marketing Quarterly TV / Radio
9/2016 A Global Perspective of Mobile Commerce Research Internet Advertising Bureau Mobile
9/2016 Advertising Mail Innovations Research USPS OIG Digital / Social Media, Direct Mail, Mobile
9/2016 Postal Strategies for Omni-channel Marketing and Compliance Success Research GreyHair Any Marketing Channel
9/2016 What Video Ad Length Is Best on Facebook? Research eMarketer Digital / Social Media
9/2016 Brief: TV Planning Goes Data-Driven And Audience-Based Research Forrester TV / Radio
8/2016 CMO Survey Report: Highlights and Insights Research CMO Survey Any Marketing Channel
8/2016 Use Growing Mobile Payment, Shopping and Banking Adoption to Enhance User Experience Research Gartner Mobile
8/2016 The Future Of Email Hinges On Context Research Forrester Digital / Social Media
8/2016 Ad Spending In Niche Channels Spells The End Of Online Advertising As We Know It Research Forrester Digital / Social Media
8/2016 How to Balance Your Insource/Outsource Marketing Talent Mix Research Gartner Digital / Social Media
8/2016 Prepare Your Multichannel Marketing for the Internet of Things Research Gartner Digital / Social Media
8/2016 The Performance Advertiser’s Guide to Instagram Research Ad Roll Digital / Social Media
8/2016 ‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications Research Journal of Marketing Management Any Marketing Channel
8/2016 Three Steps to Enrich the Customer Experience With Contextualized Communications Research Gartner Digital / Social Media
7/2016 It's Time To Unleash The Database Of Affinity Research Forrester Digital / Social Media
7/2016 Augmented Reality: Emerging Tools To Explore Research Forrester Any Marketing Channel
7/2016 The Future of Mail: Fresh Thinking from Britain's Best Business Minds Research Royal Mail Direct Mail
7/2016 Building Brands That Attract + Engage Fans Research CMO Council Any Marketing Channel
7/2016 Retaining the primetime television audience Research European Journal of Marketing TV / Radio
7/2016 Virtual Identity And New Consumer Behavior - The Role Of Mobile Marketing Research European Scientific Journal Mobile
7/2016 Market Insight: Conversational Commerce — Hype or Reality? Research Gartner Digital / Social Media, Mobile