Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
8/2016 The Future Of Email Hinges On Context Research Forrester Digital / Social Media
8/2016 Prepare Your Multichannel Marketing for the Internet of Things Research Gartner Digital / Social Media
8/2016 Ad Spending In Niche Channels Spells The End Of Online Advertising As We Know It Research Forrester Digital / Social Media
8/2016 The Performance Advertiser’s Guide to Instagram Research Ad Roll Digital / Social Media
8/2016 ‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications Research Journal of Marketing Management Any Marketing Channel
8/2016 Use Growing Mobile Payment, Shopping and Banking Adoption to Enhance User Experience Research Gartner Mobile
8/2016 Three Steps to Enrich the Customer Experience With Contextualized Communications Research Gartner Digital / Social Media
7/2016 It's Time To Unleash The Database Of Affinity Research Forrester Digital / Social Media
7/2016 Market Insight: Conversational Commerce — Hype or Reality? Research Gartner Digital / Social Media, Mobile
7/2016 The Future of Mail: Fresh Thinking from Britain's Best Business Minds Research Royal Mail Direct Mail
7/2016 Building Brands That Attract + Engage Fans Research CMO Council Any Marketing Channel
7/2016 You Don't Need A "Social Marketing" Strategy Research Forrester Digital / Social Media
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels Research HubSpot Digital / Social Media, Mobile
7/2016 Email Marketing Is a Double Win for Customer Acquisition, Retention Research eMarketer Digital / Social Media
7/2016 Retaining the primetime television audience Research European Journal of Marketing TV / Radio
7/2016 Real-Time Processes For Real-Time Social Marketing Research Forrester Digital / Social Media
7/2016 Q2 2016 Social Trend Report Research Kinetic Soical Digital / Social Media
7/2016 Drive Social Marketing Success With The POST Process Research Forrester Digital / Social Media
7/2016 Social Technographics® Defines Your Social Approach And Tactics Research Forrester Digital / Social Media
7/2016 Build A Case To Show Social's Value To Marketing And The Entire Enterprise Research Forrester Digital / Social Media
7/2016 Ad Agency Clients Are Most Interested in Advertising on TV Research eMarketer TV / Radio
7/2016 2016 B2B Budget Plans Show That It's Time For A Digital Wake-Up Call Research Forrester Digital / Social Media
7/2016 Virtual Identity And New Consumer Behavior - The Role Of Mobile Marketing Research European Scientific Journal Mobile
7/2016 Augmented Reality: Emerging Tools To Explore Research Forrester Any Marketing Channel
6/2016 Use Customer Journey Analytics to Align Marketing and Digital Commerce Research Gartner Digital / Social Media

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