Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Date Title Document Source Publicationsort descending Marketing Channel
3/2013 Electronic word-of-mouth and online reviews in tourism services: the use of twitter by tourists Research Electronic Commerce Research Digital / Social Media
9/2014 The effects of product involvement and impulse buying on purchase intentions in mobile text advertising Research Electronic Commerce Research and Applications Mobile
7/2016 Ad Agency Clients Are Most Interested in Advertising on TV Research eMarketer TV / Radio
9/2016 What Video Ad Length Is Best on Facebook? Research eMarketer Digital / Social Media
4/2015 Programmatic Creative: Look to Existing Processes for Guidance, Creating Ads on the Fly: Fostering Creativity in the Programmatic Era Research eMarketer Digital / Social Media
2/2015 Pinterest for Marketers: What You Need to Know Research eMarketer Digital / Social Media
6/2016 The 2016 Social Video Forecast Research eMarketer Digital / Social Media
5/2015 What Gets Shoppers to Log In to Sites? Research eMarketer Digital / Social Media
4/2015 SMBs Put Their Money Where Success Is: Websites Research eMarketer Digital / Social Media
5/2015 Has FOMO Gotten Higher Among Mother Facebookers? Research eMarketer Digital / Social Media
2/2015 What Digital Video Ad Format Is the Most Affordable? Research eMarketer Digital / Social Media
12/2015 Cross-Device Targeting: First-Party Data, TV and Privacy Are Big Factors for 2016 Research eMarketer Digital / Social Media
9/2016 Internet Users in Canada Love and Fear Social Media Research eMarketer Digital / Social Media
7/2015 App Install Ads Help Marketers Cut Through the Clutter Research eMarketer Mobile
2/2015 Do Marketers Rely on Instinct Over ROI? Research eMarketer Digital / Social Media
8/2015 Digital Ad Blocking: Will Escalating Usage Imperil Marketing, Monetization Efforts? Research eMarketer Digital / Social Media
7/2015 TV Campaigns Extend Reach via Facebook Ads Research eMarketer Digital / Social Media
2/2015 LinkedIn Lives Up to Its B2B Reputation Research eMarketer Digital / Social Media
7/2015 Multichannel Networks and Digital-First Video Content: Growing Audiences Beyond the YouTube Core Research eMarketer Digital / Social Media
9/2015 LGBT Baby Boomers Spend Less Time with Social Research eMarketer Digital / Social Media
5/2016 Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV Research eMarketer Digital / Social Media
4/2015 Video Advertising Benchmarks: What Metrics Can (and Can't) Tell You About the Bigger Picture Research eMarketer Digital / Social Media, TV / Radio
5/2017 Report: Email Marketing Benchmarks—Relevancy, Frequency, Deliverability and Mobility Research eMarketer Digital / Social Media
9/2015 How Much Revenue Does Email Drive? Research eMarketer Digital / Social Media
2/2016 The Internet of Media and Entertainment Things: What Marketers Need to Know Now Research eMarketer Digital / Social Media, TV / Radio

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