Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
10/2016 Manufacturing Company Gained New Clients with Direct Mail Campaign Case Study Direct Mail
10/2016 Online Retailer Finds Successful Campaign to Reach Email Unsubscribers Case Study Digital / Social Media, Direct Mail
10/2016 Investment Company Used Direct Mail to Grow Sales Case Study Direct Mail
10/2016 Fuel Supplier Expanded Customer Base through Postcards Case Study Direct Mail
10/2016 Online Re-commerce Store Used Direct Mail to Increase Customer Loyalty Case Study Direct Mail
10/2016 Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand Research Journal of Business Research Digital / Social Media
10/2016 Auto Shop Re-engaged Customers through Direct Mail Case Study Direct Mail
10/2016 Ticket Seller Used Direct Mail to Engage Travel Market Case Study Direct Mail
10/2016 Interactive Technology Used to Improve Bottled Water Sales Case Study Digital / Social Media, Direct Mail, Mobile
10/2016 Luxury Home Insurance Company Builds Loyalty With Direct Mail Case Study Direct Mail
10/2016 Virtual Reality Industry Report: Fall 2016 Research Greenlight Insights Digital / Social Media, Emerging Channels, Mobile
10/2016 Jewelry Company Increased Awareness with Catalogs Case Study Direct Mail
10/2016 Magic Quadrant for Social Software in the Workplace Research Gartner Digital / Social Media
10/2016 Insurance Company Expanded Client Base through Direct Mail Case Study Direct Mail
10/2016 Insurance Agency Increased Revenues through Use of Direct Mail Case Study Direct Mail
10/2016 How Do Social Apps Stack Up? Research Forrester Digital / Social Media, Mobile
10/2016 Eipper Realty Generated More Leads through Mail Campaign Case Study Direct Mail
10/2016 Real Estate Company Saw a 190% ROI with Postcard Campaign Case Study Direct Mail
10/2016 Pet Clean Up Company Increased Awareness of their Unique Services Case Study Direct Mail
9/2016 IAB-Edison Research Podcast Advertising Study Research Interactive Advertising Bureau Digital / Social Media, Emerging Channels
9/2016 Use A/B and Multivariate Testing to Improve Marketing Programs Research Gartner Digital / Social Media
9/2016 A Global Perspective of Mobile Commerce Research Internet Advertising Bureau Mobile
9/2016 What Video Ad Length Is Best on Facebook? Research eMarketer Digital / Social Media
9/2016 Email Continues to Deliver Strong ROI and Value for Marketers Research eMarketer Digital / Social Media
9/2016 Loyalty Programs May Sway Big-Box Store Shoppers this Holiday Research eMarketer Mobile

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