Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
2/2017 Digital Marketing 101: Key Tools for Engagement Marketing Research Marketo Digital / Social Media
2/2017 App Annie 2016 Retrospective — Mobile’s Continued Momentum  Research App Annie Mobile
2/2017 Digital Transformation 2017 Research eMarketer Digital / Social Media
1/2017 Bank used Dimensional Direct Mail to Increase Sales Opportunities Case Study Direct Mail
1/2017 Digital Marketer Dilemmas (And the Solutions that Succeed) Research Ad Roll Digital / Social Media
1/2017 Mobile Retail Trends Report: Mobile Shopping & Influence During Cyber Week 2016 Research Urban Airship Mobile
1/2017 2017 App Marketing Guide Research Loyalytics Digital / Social Media
12/2016 TOOLKIT 2017 ‘DARK SOCIAL’ AND CHAT APPS Research Warc Any Marketing Channel
11/2016 Direct Mail: Email is fast but letter is better Research Market Leader Direct Mail
11/2016 Grocer Increased Sales through Enhanced Coupon Circulars Case Study Direct Mail
11/2016 How B2B Marketing Automation Service Providers Help Drive Marketing Transformation Research Forrester Any Marketing Channel
11/2016 The path to 2020: Marketers seize the customer experience Research The Economist Intelligence Unit Any Marketing Channel
11/2016 United States Postal Service: Delivering maximum impact - how big data and omnichannel marketing work with direct mail Research ANA Magazine Direct Mail
10/2016 Instagram Advertising: What Marketers Need to Know Research eMarketer Digital / Social Media
10/2016 Luxury Home Insurance Company Builds Loyalty With Direct Mail Case Study Direct Mail
10/2016 Gaming Company Re-engaged Customers through Mailpiece Case Study Direct Mail
10/2016 Publisher Increases Subscription Rates with Personalized Bundles Case Study Direct Mail, Print
10/2016 Virtual Reality Industry Report: Fall 2016 Research Greenlight Insights Digital / Social Media, Emerging Channels, Mobile
10/2016 Insurance Company Expanded Client Base through Direct Mail Case Study Direct Mail
10/2016 Pet Clean Up Company Increased Awareness of their Unique Services Case Study Direct Mail
10/2016 Motorcycle Manufacturer Uses Customer Feedback to Increase Engagement Case Study Digital / Social Media
10/2016 Eipper Realty Generated More Leads through Mail Campaign Case Study Direct Mail
10/2016 Magic Quadrant for Social Software in the Workplace Research Gartner Digital / Social Media
10/2016 Trade Show Gained Thousands of Attendees from Direct Mailing Case Study Direct Mail
10/2016 Car Dealership Uses New Buyer, Personalized Packet to Increase Loyalty Case Study Digital / Social Media

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