Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
4/2017 The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them Research Marketo Digital / Social Media
4/2017 State of Online Retail Performance Research Soasta Any Marketing Channel
4/2017 2017 Consumer Trends Report Research Crimson Hexagon Digital / Social Media
4/2017 Five Challenges Facing Mobile Advertising in 2017 Research Cogniance Mobile
4/2017 The User Engagement Top 100 Report: Email Marketing in E-Commerce. Research Iterable Digital / Social Media, Mobile
4/2017 The Fundamentals of Social Media Analytics Research Crimson Hexagon Any Marketing Channel
4/2017 Personalization Roadmap: 6 Steps to Creating a Personalized Customer Experience Research Yes LifeCycle Marketing Digital / Social Media
3/2017 Infographic Commerce Snapshot Research eMarketer Digital / Social Media
3/2017 US Digital Media Usage: A Snapshot of 2017 Research IBM Any Marketing Channel
3/2017 Digital Assistants: Reordering Consumer Lives & Redefining Digital Marketing Research iProspect Digital / Social Media
3/2017 Artificial Intelligence: The Bridge Between Data & Personalization Research Emarsys Emerging Channels
3/2017 Omni-channel Report Card Self Assessment Research IBM Any Marketing Channel
3/2017 What’s the Big Deal? A Look Inside 6 Different Types of Email Offers Research YesMail Digital / Social Media
3/2017 Display Ads and Inbound Marketing Research Hubspot & Adroll Digital / Social Media
2/2017 Tuned In: The Brain’s Response to Ad Sequencing Research USPS OIG Digital / Social Media, Direct Mail
2/2017 Digital Marketing 101: Key Tools for Engagement Marketing Research Marketo Digital / Social Media
2/2017 App Annie 2016 Retrospective — Mobile’s Continued Momentum  Research App Annie Mobile
1/2017 Digital Marketer Dilemmas (And the Solutions that Succeed) Research Ad Roll Digital / Social Media
1/2017 Mobile Retail Trends Report: Mobile Shopping & Influence During Cyber Week 2016 Research Urban Airship Mobile
1/2017 2017 App Marketing Guide Research Loyalytics Digital / Social Media
1/2017 Bank used Dimensional Direct Mail to Increase Sales Opportunities Case Study Direct Mail
12/2016 TOOLKIT 2017 ‘DARK SOCIAL’ AND CHAT APPS Research Warc Any Marketing Channel
11/2016 How B2B Marketing Automation Service Providers Help Drive Marketing Transformation Research Forrester Any Marketing Channel
11/2016 Grocer Increased Sales through Enhanced Coupon Circulars Case Study Direct Mail
11/2016 The path to 2020: Marketers seize the customer experience Research The Economist Intelligence Unit Any Marketing Channel

Pages