Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
6/2017 Put an End to Tv Waste Research TV Squared TV / Radio
6/2017 Direct Mail Campaign Wins Back Customers Case Study Digital / Social Media, Direct Mail
6/2017 Multi-channel Campaign Increases Engagement and Donations Case Study Digital / Social Media, Direct Mail, Mobile
6/2017 Cross-Media Marketing Campaign Delivers Strong ROI for CPAs Case Study Digital / Social Media, Direct Mail
6/2017 Mobile Marketing Guide: Effective SMS Campaigns that Engage and Convert Research Listrak Mobile
6/2017 Business School Uses Sequencing to Increase Applicants Case Study Digital / Social Media, Direct Mail
6/2017 Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline Research Advertising Research Foundation Digital / Social Media
6/2017 7 TV Ad Trends for 2017 Research TV Squared TV / Radio
6/2017 Social Media Data Cookbook - For Marketers Research Hootsuite Digital / Social Media
6/2017 Bringing Programmatic Home Research Pebble Post Digital / Social Media
5/2017 How Direct Mail Is Winning in the Age of the Internet Research Experian Data Quality group Direct Mail
5/2017 A Buyer’s Guide To Mobile Marketing. Research Loyalytics Mobile
5/2017 How Push Notifications Impact Retail App Retention Rates Research Urban Airship Mobile
5/2017 Here Are The Advertising Types That Consumers Say They Tolerate the Most Research Marketing Charts Any Marketing Channel
5/2017 Report: Email Marketing Benchmarks—Relevancy, Frequency, Deliverability and Mobility Research eMarketer Digital / Social Media
5/2017 Email Benchmark Report: The New Age of Email Marketing Research Yes LifeCycle Marketing Digital / Social Media
5/2017 The Growth Marketer's Guide to Email Metrics Research Iterable Digital / Social Media
5/2017 Search Marketing 2017 Research eMarketer Emerging Channels
5/2017 The Everywhere Brand Research Yext Digital / Social Media
5/2017 Are You Prepared for a Mobile-First World? 5 Reasons to Get Ready Now Research Emarsys Mobile
5/2017 Email Deliverability Guide Research Yes LifeCycle Marketing Digital / Social Media
5/2017 StatPack: US Mobile Time Spent and Activities 2017 Research eMarketer Mobile
5/2017 Why Omni-Channel Retailers are Winning Research Salesforce Any Marketing Channel
5/2017 The ROI of Automation Research Salesforce Pardot Emerging Channels
4/2017 Mobile App Marketing Your Guide to the Basics Research App Annie Mobile

Pages