Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Date Title Document Source Publicationsort descending Marketing Channel
10/2016 Auto Shop Re-engaged Customers through Direct Mail Case Study Direct Mail
10/2016 Jewelry Company Increased Awareness with Catalogs Case Study Direct Mail
10/2016 Luxury Home Insurance Company Builds Loyalty With Direct Mail Case Study Direct Mail
10/2016 Insurance Agency Increased Revenues through Use of Direct Mail Case Study Direct Mail
10/2016 Insurance Company Expanded Client Base through Direct Mail Case Study Direct Mail
10/2016 Eipper Realty Generated More Leads through Mail Campaign Case Study Direct Mail
10/2016 Real Estate Company Saw a 190% ROI with Postcard Campaign Case Study Direct Mail
10/2016 Realty Firm Increased Response Using Direct Mail Campaign Case Study Direct Mail
10/2016 Apparel Store Generated Over 900% ROI through Direct Mail Campaign Case Study
10/2016 Retail Store Engaged Customers through Postcards Case Study Direct Mail
10/2016 Retirement Center Expanded Client Base through Postcard Campaign Case Study Direct Mail
6/2017 Direct Mail Campaign Wins Back Customers Case Study Digital / Social Media, Direct Mail
10/2016 Automotive Shop Gained Thousands in Revenue from Postcards Case Study Direct Mail
6/2017 Multi-channel Campaign Increases Engagement and Donations Case Study Digital / Social Media, Direct Mail, Mobile
10/2016 Auto Dealer Increases Automotive Sales to Customers with Lower Credit Scores Case Study
11/2016 Grocer Increased Sales through Enhanced Coupon Circulars Case Study Direct Mail
6/2017 Cross-Media Marketing Campaign Delivers Strong ROI for CPAs Case Study Digital / Social Media, Direct Mail
10/2016 Importer Used Direct Mail to Increase Sales Case Study Direct Mail
6/2017 Business School Uses Sequencing to Increase Applicants Case Study Digital / Social Media, Direct Mail
10/2016 National Charity Organization Reached Clients through Direct Mail Case Study Direct Mail
10/2016 Summer Camp Tripled Enrollment with Postcard Campaign Case Study Direct Mail
10/2016 Manufacturing Company Gained New Clients with Direct Mail Campaign Case Study Direct Mail
10/2016 Fuel Supplier Expanded Customer Base through Postcards Case Study Direct Mail
10/2016 Ticket Seller Used Direct Mail to Engage Travel Market Case Study Direct Mail
7/2017 Cross Media Campaign Increases Donations by 84% Case Study Digital / Social Media, Direct Mail, Mobile, Print

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