Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
12/2018 The Gmail Effect Research Yes LifeCycle Marketing Digital / Social Media
12/2018 Email Marketing Performance in 2017 Research Return Path Digital / Social Media
12/2018 The Retailer's Mobile Marketing Playbook Research Loyalytics Mobile
12/2018 eMarketer Report: Email Marketing Benchmarks  Research eMarketer Any Marketing Channel
12/2018 The Cross-Channel Difference: How Breaking Down Silos Can Boost Engagement More Than 800% Research Braze Any Marketing Channel
12/2018 7 Inspiring Email Templates Research Salesforce Pardot Direct Mail
12/2018 2018 App Marketing Guide Research Loyalytics Mobile
2/2018 2018 Email Marketing Lookbook Research Return Path Digital / Social Media
1/2018 Social Strategies for Retail Research Sprinklr Any Marketing Channel
1/2018 365 Days of Hashtags and Content Ideas for Social Media and Beyond Research Fresh Relevance Digital / Social Media
12/2017 5 Steps to Automating Your Mobile App Marketing Research Loyalytics Mobile
11/2017 Maximizing LinkedIn for Business Research TradePub Digital / Social Media
11/2017 50 Social Media Best Practices Research Salesforce Digital / Social Media
11/2017 Q3 2017 Email Benchmark Report Research Yes LifeCycle Marketing Digital / Social Media
10/2017 Haptics for Mobile Ads Research Immersion Mobile
10/2017 Roundup: Mobile Commerce 2017 Research eMarketer Mobile
10/2017 6 ways to grow your database this season Research Dot Mailer Digital / Social Media
10/2017 Artificial Intelligence in email Research Dot Mailer Digital / Social Media
10/2017 Emoji Use in Email Subject Lines Research Return Path Digital / Social Media
10/2017 Empowering your events marketing with email Research Dot Mailer Any Marketing Channel
10/2017 Navigating Social Media Marketing Research Adtaxi Any Marketing Channel
9/2017 2017 Push Notifications Best Practices Research Loyalytics Mobile
9/2017 Pandora's Definitive Guide to Audio 2017 Research Pandora TV / Radio
9/2017 StatPack: US Social Usage 2017 Research eMarketer Digital / Social Media
8/2017 The Core Four: Essential Marketing Technologies Research Webdam Any Marketing Channel