Consumers demand personalized, relevant experiences. Marketers know they have to deliver or risk losing business to competitors and leaving significant money on the table. And yet, many brands continue to struggle to orchestrate customer interactions across channels or understand the customer journey. In this guide for marketers, we'll address those challenges by taking a closer look at how smarter engagements can help brands forge stronger customer relationships.

85% will invest more in promotional efforts this year as a third of consumers plan to spend over $250 per child. Based on the findings of a consumer survey, retailer survey and internal retailer data analysis from RetailMeNot, mobile and social will continue to be an increasing priority for retailers, and back-to-school promotions will start earlier than ever before. But does this align with how and when consumers plan to hit the stores? Find out when and how consumers are back-to-school shopping and what your competition is planning in our full 360-degree guide.

Email delivery is an outcome easy to take for granted, but the objective industry experts at 250ok have measured that 28% of all sent email is rejected by receiving systems or lands in the spam folder—in other words, with most email delivery options, more than one in four emails never arrives in the inbox! That’s an astonishing failure, when you consider the real-world impact of undelivered messages—missing revenue, decreased customer engagement, and operational inefficiencies. Ignoring message deliverability quite literally means leaving money on the table.

Of the thousands of marketing technologies, only four are absolutely essential for digital programs. Chances are you’re missing one. Content has become a secret weapon for most marketers, but, according to Forrester, many teams lack the essential technology to connect creative content to upstream creation and downstream delivery. Learn: Which enterprise applications are essential for digital marketing, how core technologies fit together to support the complete marketing cycle, and ways to connect essential data and content.

Our eighth annual benchmarking report, Hitting the Mark, is here. Every year we evaluate the email marketing efforts of a sample of retailers and 2017 is our biggest and best yet. Not only did we extend the number of brands to 100, we also employed an advanced scoring mechanism that measured the ever-important customer experience. Get your copy for a look inside the minds of 100 global ecommerce brands, where we reveal both the winning techniques and the pitfalls from which you can learn.

Be honest with yourself: Do you have a defined social strategy for 2017?. It wasn’t long ago that retailers and brands struggled with how to monetize the popularity of social media platforms. But thanks to the success of evolving advertising programs by social giants like Facebook, it’s no longer a question of “how?,” but “how much?” In this eBook, you’ll learn: Why social marketing is essential, why social and mobile are inextricably linked, and how to survive and thrive in the 2017 social landscape.

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