Great content isn't just about producing a well written piece. It's about addressing your audience's relevant pain points and showing that you understand their needs. Don't be shy to freely give away advice and information—great content always comes from the heart. If you can address the issues your customers care about most with a solution or perspective in which your company has real expertise, they tend to respond positively, becoming loyal supporters, and even evangelists.

Does the rise of artificial intelligence (AI) and related technologies signal a sea change in commerce marketing? In a word, yes. This white paper takes a closer look at these techniques and how they can boost your marketing efforts and success. Understand: Why certain techniques offer the greatest revenue-generation potential for commerce, Questions to help you distinguish between buzzwords and authentic tools that work, Our approach to using AI and related techniques to create personalized shopping experiences.

Cut through the noise of digital advertising to increase the impact of your marketing efforts. Digital advertising isn't what it used to be. Response rates are decreasing, but costs aren’t. Marketing tactics are becoming more aggressive to achieve slimmer margins, and consumers are increasingly irritated by the abuse. And while direct mail is still a highly impactful channel, the targeting capabilities can’t match digital, and it’s not easy for brands to easily plug into their marketing stack. What can marketers do?

The travel and hospitality industry has made its reservations early to be first in line to test emerging technologies, such as augmented reality (AR), virtual reality (VR), and wearable devices. New analysis of 321 million social engagements by Adobe Digital Insights (ADI) has found at least eight of the largest hotels have tested some kind of VR experience during the past six months. Most of these experiences were programs that paired VR devices with consumers’ mobile devices.